Futuristic Taco Bell opens in Minnesota

B.R. Shenoy

“The first of its kind two-story model delivers innovative technology and design, like a proprietary vertical lift to transport iconic craveable Taco Bell menu items straight from the kitchen to fans,” writes the fast-food chain in a release.
“It is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.” — Border Foods co-founder and CEO Lee Engler said in a statement.

Taco Bell recently opened its first "Defy" location, the fast-food chain's newest concept.

The new 3,000-square-foot, two-story location with four drive-thru lanes opened on June 7 in Brooklyn Park, Minnesota, per Yahoo Finance.

According to the New York Post, the location will feature digital check-in screens for mobile order customers' unique QR codes and two-way audio and video technology that allows customers to communicate with Taco Bell employees.

Vertical Works Inc. of Minneapolis developed a proprietary lift system to deliver food from the elevated kitchen above.

Customers can also order inside via kiosks or on the Taco Bell app ahead of time and pick up their food by scanning a QR code when they arrive, per Axios.

Three of the four lanes will be reserved for pre-orders and third-party delivery drivers, per Business Insider. The fourth lane will be reserved for traditional drive-thru customers who place their orders in the drive-thru lane.

Hospitality Technology reports the goal is to reduce wait times and have customers in and out in two minutes or less.

Per Mashed, this new concept aims to improve the overall customer experience by increasing speed, improving traffic flow, reducing Taco Bell's store footprint, and streamlining services.

The restaurant is the result of a collaboration with long-time franchisee Border Foods.

The design was created in collaboration with Minneapolis-based Vertical Works Inc.

According to Food & Wine, Taco Bell is already looking to retrofit other locations with Defy.

What are your thoughts on this Taco Bell of the future? Please share in the comments.

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