“Our transition to a limited menu, involving taking dozens of less popular national and regional items off menus, helped simplify operations for our restaurant crew while also improving our customers’ experience.” McDonald’s USA said in a statement, per Quartz.
“Our simplified menu enables for speed,” said the National Owners Association, a large group of McDonald’s franchisees, in an email last month viewed by Bloomberg News.
Fast-food fans are unlikely to be pleased.
Here are some other things you won't find at Mickey D's:
- Grilled chicken sandwiches
- Fruit and yogurt parfaits
- The Egg White Delight McMuffin
- The McChicken Biscuit
- The Bacon, Egg & Cheese Bagel Breakfast Sandwich
The world's largest restaurant company is reducing offerings to move diners through lines and drive-thrus faster and with fewer employees.
Per USA Today, supply-chain snafus and labor shortages have recently compelled restaurants to do more with less.
Restaurant owners are pleased with the new strategy, which eliminates some healthy items due to increased prep time and lower demand, per Business Insider.
According to Yahoo Finance, industry researcher Datassential reports that since Covid-19 disrupted daily life, restaurant menus have been reduced by more than 10%.
Per Datassential, which analyzed over 4,800 menus across the US, in 2021, nearly 60% of restaurants reported dropping menu items last year, particularly in the appetizer, dessert, and beverage categories.
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