Crumbl Cookies: Is the hype justified?

B.R. Shenoy
Crumbl CookiesB.R. Shenoy
“There are absolutely operational challenges that accompany a weekly rotating menu [like] training, quality assurance [and] sourcing, but we pride ourselves on mastering it for the benefit of our customers,” Crumbl’s COO and co-founder Sawyer Hemsley.

Crumbl Cookies is the nation's fastest-growing and largest gourmet cookie company.

With over 5 million followers on TikTok alone, the company is sweeping the internet. Crumbl began operations in Utah in 2017 and has already expanded to 300 stores across 36 states.


5 MILLION TIKTOK FOLLOWERS! 🖤 We want to celebrate with a GIVEAWAY. 3 lucky winners will receive a party box voucher. Comment for a chance to win! 🎉

♬ original sound - Crumbl Cookies

Our Review of Crumbl Cookies

My entire family adores Crumbl Cookies. We first tried them in early 2020, amid the pandemic lockdown. One evening, we were driving around town when we arrived upon their newly constructed franchise.

Crumbl cookies are unlike any cookies you've ever tasted.

They are scratch-made and served fresh all day. They can be served warm or chilled.

These cookies are rich, delectable, and oversized. Each cookie is about five servings and is meant to be shared.

They are so soft and crumbly from their freshness. We love how some of them melt in your mouth and taste good even after storing them for a couple of days.

You can taste the butter and sugar in their icing. Since the cookies might be overly sweet at times, my husband and I like to eat them in small portions.

The company continually brings fresh ideas to the table, and they always hit the spot.

Currently, they have 170 flavors. There is truly something for everyone.

Each week, their menu rotates to give you four to five different specialty flavors to taste and enjoy. But their famous classic milk chocolate chip cookie and chilled pink sugar cookies are always available.

Some of the flavors that my family has enjoyed are milk chocolate chip, red velvet, classic pink sugar, key lime pie, rocky road, and honeycomb.

As a result, we frequently return to sample different varieties. They have us hooked.
Crumbl CookiesB.R. Shenoy

The Store

When customers enter the shop, they are greeted with the wonderful aroma of freshly baked cookies, The employees are always cheerful and ready to take your order. There are also self-service kiosks if you prefer to order your cookies that way.

It's fun to watch the bakers prepare the sweet treats. The store has an open-concept kitchen that can be seen through clear glass.

The employees quickly process orders and verify that you are happy with your purchase. They show you the inside of the box with the cookies you ordered before you depart.

The cookies are served in a classic pink box with its logo. Crumbl’s packaging is intended to accommodate each Crumbl cookie neatly side by side, whether in a 4-pack, 6-pack, or 12-pack box.

They also offer curbside pickup, delivery, and shipping across the United States. Furthermore, the company strictly adheres to Covid-19 requirements, restricting in-store capacity to five patrons at a time.

I ordered a box to have delivered for my sister for Mother's Day last year. Needless to say, her entire family loved it.

Closing Thoughts

Crumbl Cookies are a must-try for everyone who likes scrumptious cookies. They also have specialty ice creams.

The only downside is the cookies are rather pricey. However, they do provide discounts on boxes of four.

”The keys to the brand’s success are a rotating flavor drop model, social media savvy and a commitment to digital integration at every touchpoint.” —Modern Retail

Check out the store locator and see if there is a store near you.

You can check out Crumbl's latest flavors on social media by following them here.

Has anyone tried Crumbl cookies? Please share your thoughts in the comments.

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A seasoned content creator with an M.S. in Toxicology, specializing in unique narratives, heartwarming animal tales, and local news.

Texas, State

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