After several months, we shopped at our local Target and were surprised to see that the popular store had been further remodeled to give it a fresh new design. Modern fixtures, improved experiences, and the most up-to-date COVID-19 health and safety regulations were all included in the renovations.
Our neighborhood store had already undergone significant remodeling, including new lighting, new flooring, and a revamped grocery section shortly before the pandemic began.
However, as a result of the recent changes, the store now has a more appealing appearance. We've always enjoyed shopping at Target, but these latest enhancements have made it even better.
Each department felt more like a boutique rather than a traditional department store. More mannequins decked out in Target merchandise, sorted by brand, made the clothing rooms look like mini apparel shops.
Target has collaborated with Disney to create a dedicated Disney section within its stores. My kids would have loved to shop in the Disney section when they were younger. Now that many of Disney's full-size storefronts in North America have closed, this is a good alternative.
The Disney section sells a wide range of Disney merchandise, including dolls, toys, costumes, and clothing. Previously, many of these items were only available at Disney retail locations. The Disney section is approximately 750 square feet and is located adjacent to Target's children's clothing and toy sections.
Music, interactive displays, picture opportunities, and a lounging area where guests may view Disney movie clips and play games are all available in the mini-stores.
I was delighted to see that Target now has a mini Ulta beauty shop within the store. More than 50 prestige beauty brands for makeup, skincare, and haircare, including Clinique, MAC Cosmetics, and Ariana Grande, are represented in the scaled-down stores. Employees have also been taught to be makeup and skin-care consultants. We no longer need to make an extra trip to Ulta for our beauty and hair supplies.
Our local Target is also stocking Levi’s signature Red Tab label. Levis' features a display that looks like a "shop in a shop" in this big-box retailer.
Target now has a mini Apple store within its store. There were displays for the iPhone, iPad, Apple Watch, and other accessories in the Apple section of the store. Apple reportedly trains Target's tech employees as well.
Finally, Target has collaborated with Minted. This design marketplace connects customers with one-of-a-kind designs from top independent artists and designers from all 50 states and more than 100 countries. It is such a wonderful way to support independent artists.
I look forward to shopping at the new and improved stores. Competitors better step up their game.
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