Days of our Lives moving from NBC to Peacock, replaced with news show

Author Ed Anderson
Days Of Our Lives will move to Peacock this fallTwitter

NBC has decided to end the run of the soap opera Days of our Lives on the linear network. The show will live on, though; it will have a home on NBCUniversal's streamer Peacock starting on September 12, 2022. 

Days already has an existing relationship with the streamer via the spinoff Beyond Salem. Executives at both the streamer and the network have been high on the soap in recent years. They have used it as a cornerstone of their strategy for Peacock. 

Deadline reports that NBC will fill the hour with a new show called NBC News Daily. They quote NBC News as saying the show will "provide signature world-class reporting and breaking news coverage in a first-of-its kind, live in most markets mid-day news offering. The hour-long program will be anchored by Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford and offer up-to-the-minute national and international news, with the option for NBC stations to add local news."

Chairman of NBCUniversal Television and Streaming Mark Lazarus said that the shift comes because most people who watch and engage with the show do it digitally anyway. He says the move will help boost Days' audience numbers and ensure the show's longevity. There is also the bonus of having another news show on the network. 

Days has faced ABC's GMA3: What You Need To Know as its time slot competitor for several years. Despite having higher ratings, the news show is more profitable than the soap opera.
Peacock is already home to Beyond SalemNBCUniversal

Moving Away

For the better part of three decades now, linear networks have been moving away from soap operas. When a show was canceled, instead of replacing it with another drama, networks like ABC, NBC, and CBS would replace it with a talk show or another hour of news. 

NBC will continue that tradition when Days of our Lives moves to Peacock, and they debut NBC News Daily. While the replacement shows often rate lower than the soaps, networks make more money. News and talk shows require fewer people to make it to air. 

The flip side is that the audience is less loyal, which is something that NBCUniversal seems to know. Audience loyalty was one of the reasons that they decided to move Days to Peacock. According to TVLine, the show will only be available to those who subscribe to the service's premium tier. 

While the move had long been rumored, the announcement surprised everyone. Variety reports that while the show has aired originals on the network and repeats on the streamer, there has been a shift in how things have been working. 

It should also be noted that several high-profile actors have left the show this summer. Victoria Konefal, who played heroine Ciara Brady Wilson, was the highest profile to leave. According to Soap Opera Digest, most exits were explained as the actors not wanting to be on contract. Though with the announcement of the move, it seems reasonable to believe the budget needed to be trimmed. 

With the exits and the move to Peacock, will the fans stick with it?
How many more days will Days have? Fans wonderTwitter

Fan Reactions

As the news broke, fans were already rallying behind the show. Many in the comment sections of various websites pleaded with the network to rethink the decision. They claimed that there was no way they could pay for another streamer to watch Days

Others wondered why NBC needed another hour of news. A commenter said at the rate NBC was going; they wouldn't need their sister network, MSNBC. Another pointed out that with breaking news, Days and the other soaps were interrupted more than they were on this summer. 

Michigan resident and long-time Days fan David Krupp-McDonald lamented that he would forget to watch the show on Peacock. He wasn't alone with that thought; many complained that the streamer seemed to forget to upload episodes when they aired on the network; why would it be different even though the show is exclusive to the streamer? 

Some fans wonder what will happen to the three remaining daytime dramas, General Hospital (ABC), Bold and The Beautiful, and The Young and The Restless (both CBS). Would they, too, be shipped to their parent companies streaming services? Disney, Paramount, and Sony did not have a comment at this time. 

Though Disney's streaming service, Hulu, did house reboots of All My Children and One Life To Live after ABC canceled those shows. It should be noted that Hulu did not produce the shows; the now-defunct Prospect Park production company did. 

Days airs daily on NBC and streams on Peacock the next day until September 12. 

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Ed Anderson is a true crime and gossip writer from Detroit, Michigan. Ed is the author of several true crime books, most recently Cold Cases From Around The World.

Rochester, MI

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