You need no more than one hour.
Blogging is about consistency.
You don’t have to be an exceptional writer, have the best-designed website or the most interesting niche. You can find an audience and develop a pretty serious writing business with a little talent and a lot of consistency.
Seriously, I don’t know anyone who’s succeeded in there without writing every day.
The problem most people face is that they’ve got a life. A day job. A whole lot of things to do.
Yet, publishing every day is possible if you’re well organized. It can even take you less than one hour a day.
Here’s how I do it.
Step 1: Gathering Ideas
Ideas come when you least expect them.
Super often, I find myself thinking about something without finding a good enough answer. It’s frustrating. Then, suddenly, as I’m doing something unrelated, the answer appears crystal clear in my mind.
When I go for a walk, do the dishes, or take a shower, one, two, sometimes three ideas appear, out of nowhere.
I’m sure it happens to you too. So there’s a habit you need to get into today.
Don’t rely on your memory.
I use my phone as a notebook because that’s the only thing I always have in my pocket. I downloaded the Evernote app, both on my phone and laptop, so my ideas are automatically synced.
Sometimes, ideas pop up and remain so embryonic that they can disappear in seconds. Writing them down gives them substance, which has two benefits: you won’t forget them, and your mind can start to toy with them so that when you sit down to write, you’re not starting from scratch.
Step 2: Writing
“The scariest moment is always just before you start.” — Stephen King, On Writing: A Memoir of the Craft
Here comes the fun and hard part: writing.
Open a blank page and your list of ideas. Pick one and get ready to start.
I never write an outline. I open a blank page, and I start typing. Whatever comes to mind, related to the topic. I empty my mind, hitting the keys as fast as I can, and when I’m done, I sit back.
I catch my breath, then close the tab.
Step 3: Letting It Rest
“I’m writing a first draft and reminding myself that I’m simply shoveling sand into a box so that later I can build castles.” — Shannon Hale
Do you like pancakes? I do.
If you sometimes bake some on Sunday mornings, you know that the best way to get them super fluffy is to let the batter rest for a while.
Words are like pancakes. They need to rest before they’re ready to be edited and published.
Every morning, I start by opening the work I did the day before. Letting it rest overnight allows me to take some distance so that I can then look at it with a fresh eye. This way, I have a clearer view of all the structure and meaning problems and I can easily spot the redundant parts.
I make a first revision, where I trim the raw material I put on the table the day before. I correct the structure, rephrase some sentences, delete what is out of place. Then I proofread a third and last time to make sure everything is fine.
Without further notice, I hit “Publish”.
Writing and publishing every day is like an assembly line: it requires organization. That’s the only way to make the process smooth and sustainable.
This three-phase process works for me. Chances are, it will work for you, too.
Write your first draft as fast as you can then take your time with the sculpting phase.
In the end, it’s all about rhythm.