And why you shouldn’t spend more time on it.
Ship and do better next time. This is the way I work.
Each of my blog posts is written in about 30 minutes. They average 750 to 1,250 words. Editing them takes another 30 minutes. Then I hit publish.
Do I have a superpower? I don’t think so. English is not even my first language.
If I can do it, so can you.
I don’t overthink my writing. That’s how I manage to produce content every day.
But, you might ask, how do you make sure you’re not delivering bad content to your audience?
The ratio is 1/100
I also happen to be a photographer and there’s something I’ve noticed a long time ago: out of every 100 pictures shot, one will be good. Good to be posted on Instagram, at least.
It works the same with writing.
1 post out of 100 will be good.
At a bend in the road, on a mountain path, I come across a nice view. The sun is setting between two mountains, and a solitary cloud installed right between the two peaks adds the final touch to the scene. I’ll try to get a good picture of it. I’ll take two, three, or even four shots. No more.
It would be a waste of time to spend 2 hours turning it at every angle possible in the hope of getting a good picture. The thing is, some pictures are naturally good, and others will never turn out. If after four or five tries, I get nothing, then I leave that landscape to the memory of my eyes.
Same for a blog post.
I have an idea, I write it, I edit it and I publish it. Period
As I’m writing, I already have a good sense of whether what I’m doing is good or mediocre. I don’t dwell on it too much: I know that something that seems good at first may turn out bad and vice versa.
I stick to simple steps: I pick a topic from my list, I write everything I’ve got to write without thinking, and then I move on to editing. I proofread once, improving sentences, correcting words. Then a second time, being uncompromising: anything that doesn’t serve my purpose is removed.
Then I hit publish. And that’s it.
No further questioning.
The posts I could have bet on turned out a total flop. Others were surprisingly successful.
Publishing every day is demanding. Save your efforts for the writing
It’s hard to keep writing consistently, day after day. You can’t afford to write once a week. You have to write every single day.
So you have to spare some effort.
If you torture yourself trying to achieve perfection on every sentence, you won’t make it. It’s exhausting.
Let go. Write your best and publish. Your job is to write what you have to write. The rest will take care of itself as it has to.
Unsure about an article? Publish it anyway. At worst, no one will read it. You couldn’t care less, you’re already working on the next one.
Write, proofread, publish. Rinse and repeat.
Everything that is written belongs to the past. Your job is to focus on what’s coming to life under your fingers, now.
Ship then do better.