NEW ORLEANS, LA--The New Orleans Saints and Caesars Entertainment have announced that they will form a 20-year, exclusive naming-rights partnership. The partnership means New Orleans' iconic downtown stadium will be rebranded as the Caesars Superdome.
In the future, Caesars Superdome will host all Saints' home football games, the Super Bowl LIX which will be held in February 2025, the 2022 NCAA Men's Final Four, and the annual College Football playoffs and Sugar Bowl. Caesars Superdome will also host various concerts and other annual events such as the Bayou Classic football game between Southern University and Grambling State, Essence Festival, the Louisiana State High School Athletic Association Football Championships, and the New Orleans Bowl.
The Caesars Superdome, in collaboration with the Saints, the State of Louisiana, and the Superdome Commission, is currently under a $450-million renovation. Before the most recent renovation, the facility had seen over $350 million in improvements in the last 12 years.
This most recent project will enhance the quality of experience for spectators at all levels, with field-level suites. There will also be improved concessions and vertical spaces that will improve the environment and facilities while also adding operational upgrades which is crucial to event operation.
This renovation, which is expected to be completed by Super Bowl LIX, will help the Caesars Superdome host seven Super Bowls, the most of any facilities in NFL's history. The most recent event, the Super Bowl XLVII in February 2013 between the Baltimore Ravens and the San Francisco 49ers, resulted in $480 million in spending in New Orleans, with around $262.8 million in direct spending by visitors.
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