Startups or small retailers definitely need a good website to grow their business. Starting from establishing a strong online presence to exceptional performance, they have a lot of things to prove. And it is not possible to do it without the right platform.
Choosing the right platform is crucial for small eCommerce business owners. They require a platform that is reliable, flexible, and brings rock-solid features. While there are plenty of eCommerce platforms available in the market, Magento is known to be the best one among all.
But the question is WHY? In this blog post, we will figure out why Magento and small businesses are a perfect match for each other.
Magento for Small Businesses – Understanding why it is so perfect.
Not just because custom Magento development services are being used by the world’s most popular brands, but there are actually some reasons that make Magento an ideal choice for small eCommerce business owners.
It is open-source!
One of the major problems with startups or small retailers is the limited budget to establish their online presence. That is why it is important to choose a cost-effective eCommerce platform is crucial. Magento makes it easy for small retailers by providing a free edition to start their online business.
All they have to do is to download Magento Community Edition and start their business with the help of a professional Magento development company. Moreover, being free doesn’t mean it doesn’t provide the desired features. Instead, it brings a whole host of features to set up and run your business on the go. Moreover, business owners can easily customize the platform the way they want. This is something not offered by any other eCommerce platform.
A lot of ready-to-use features!
Apart from the financial constraints, small businesses often face technical challenges to implement desired features to run their business. With Magento, the small retailers can easily leverage the whole host's ready-to-use features and functionalities.
Starting from catalog management, product browsing, site management, and order management to analytics, reporting, and marketing, Magento brings features that can help retailers or startups to develop a fully-functional eCommerce website that sells!
Ease of integration
This is one of the major benefits of Magento for small retailers. With the help of a plethora of extensions, small business owners can integrate the functionality of their choice without any technical challenges.
However, while running the eCommerce business, it is required to integrate third-party applications like payment gateways or logistic services. Small business owners can easily integrate any third-party applications or systems with their online store with the help of custom Magento development services.
Built-in inventory management
Another great challenge for small retailers or eCommerce startups is to manage their inventories. Magento simplifies the entire inventory management for small business owners with its built-in inventory module to increase visibility and reduce the risk of overselling.
It becomes easy for online retailers to track the products available, to be delivered, and to be ordered on the go. Moreover, the retailers can get instant updates about the inventory stock across different channels, warehouses, and stores.
Reporting & Analytics
Improving online sales while keeping an eye on the business challenges or areas of improvement is imperative for startups or small retailers. Magento brings reporting and analytics to facilitate online store owners with advanced tools to improve their sales and address the business pain points.
With the help of the Magento development company, you can easily enhance and utilize reporting and analytics features of Magento to get reports on an hourly, daily, or weekly basis. Moreover, it becomes easy for online store owners to streamline their day-to-day administrative activities with the help of detailed reports.
Exceptional SEO compatibility
Magento is using HTML 5, which helps online retailers to optimize their online stores more effectively with the help of custom Magento development services providers. Starting from the search engine-friendly URLs, sitemaps, meta tags, product titles, keywords, and meta descriptions, Magento brings everything required to boost the SEO efforts of online retailers. The online retailers can even hire a professional Magento development company to optimize their online store to improve their visibility in the search engines.
Last but not least is top-notch security. Security is the utmost priority and area of concern for new entrants in the eCommerce market. With the help of advanced security features, shoppers can ensure that online transactions and stores are secure without any security threat.
Apart from the points discussed above, Magento also brings a responsive design framework, flexibility in terms of the hosting providers, scalable structure, and faster page load times for online retailers. This clearly makes Magento a preferred choice for startups or newbie online retailers to start and run their online businesses. Do you feel you need a professional Magento development company to help you with your eCommerce startup? Call us or visit www.pixlogix.com to know how we can help you out!