White Plains, NY

Iconic Toy Brand's First Retail Store Coming Soon to New York

Ash Jurberg

Toy Brand Unveils Exciting Plans to Open Flagship Store in New York

It is set to be a Merry Christmas for children in New York with exciting news from popular toy brand Melissa & Doug.

The iconic toy maker will be opening its first ever retail store on October 6.

A new 1,600-square-foot store will be open in The Westchester, a premium shopping mall in White Plains, New York, just in time for Christmas shopping.

Melissa & Doug was founded 35 years ago, and its products, including pretend play sets, learning toys, baby and toddler products, puzzles, and arts & crafts, had only been available in other retailers such as Target and Walmart.

Melissa & Doug has been a mainstay in the toy industry for nearly four decades, helping families ignite imagination and create lifelong memories together. We're always looking for new ways to share our important purpose and quality toys with consumers, especially during the gifting season. We're thrilled to open our first-ever retail store where consumers can discover and shop a curated selection of open-ended, screen-free toys for their little ones." said Fernando Mercé, Chief Executive Officer

The store will have a grand opening with prize giveaways, product demonstrations, and more fun surprises for its first customers.

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Are you glad to see this brand open a retail store? Will you visit it? Would you like to see them open more stores in New York?

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