Another major company supporting Pride Month has attracted criticism from Texas conservatives.
Yet another business has attracted criticism from people for its support of Pride Month.
Restaurant chain Cracker Barrell posted a positive message of support on its social media yesterday.
"We are excited to celebrate Pride Month with our employees and guests. Everyone is always welcome at our table (and our rocker). Happy Pride!" The message was posted alongside a rainbow-themed rocking chair on the porch of a Cracker Barrel restaurant.
The post went viral and soon attracted the ire of some conservatives in Texas.
The Texas Family Project, which claims to be "the premier statewide organization engaging in politics and advocating on behalf of the family," posted on Twitter:
"We take no pleasure in reporting that Cracker Barrel has fallen. A once family friendly establishment has caved to the mob."
Texas Republican Rep. Ronny Jackson vowed to boycott the chain, tweeting: "BYE BYE CRACKER BARREL! I will NEVER eat there again!!"
Retailers Celebrating Pride Month
The latest outcry follows similar comments leveled at other retailers, including Target and H-E-B.
Earlier this month, "some southern Target stores were forced by the corporation to move LGBTQ Pride merchandise away from the front of their locations after customer "outrage" to avoid a "Bud Light situation."
"For more than a decade, Target has offered an assortment of products aimed at celebrating Pride Month. Since introducing this year’s collection, we've experienced threats impacting our team members’ sense of safety and wellbeing while at work. Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior. Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year."" Target statement
Outspoken Texan Senator Ted Cruz took aim at Target. On his podcast, he accused them of targeting children with inappropriate products. Cruz seemed to take pleasure in an article stating Target had lost $9 billion in market value since angry social media users called for a boycott of the retailer over its rollout of the "PRIDE" collection.
H-E-B also launched a range of Pride-themed products, including a reusable shopping bag emblazoned with the slogan "Y'all Means All" over a map of Texas in rainbow colors. The bag, which can also be bought online for $2.08, has divided customers amid calls for a boycott.
Your thoughts
Do you believe retail businesses should celebrate Pride Month? Will this decision influence whether you visit Target, Cracker Barrell, or H-E-B? Do you agree with Texas Senator Ted Cruz?
Please leave your thoughts on the issue in the comment section below and share this article on social media and with others so more people can join the discussion and give their views.
Comments / 336