Publix introduced an organic grocery store brand but is set to close seven stores in Florida.
Grocery chain Publix is phasing out its GreenWise Market stores.
First launched in 2017, they had opened eight stores in Florida under the brand offering original organic and natural foods in what seemed to be direct competition with Whole Foods.
The GreenWise markets had "amenities such as a Pours station for kombucha on tap, açai bowls, craft beer, wine and more, including coffee."
However, it seems the concept wasn't working in Florida, and now all eight stores are to be transitioned to the Publix brand.
“Our customers’ shopping habits have reinforced that they enjoy the attributes of a Publix Greenwise Market location, but within their traditional Publix shopping setting...each location will transition separately based on various factors related to the project.” Maria Brous, Director of Communications, Publix
Interestingly data from Placer.ai show that visits to GreenWise Market in Florida were increasing.
September visits to GreenWise Market in Florida were up 6.4% year over year, while visits to Publix stores in Florida decreased by 3.9%.
No date has been given for the stores' rebrand, but I will update readers as soon as information is announced.
GreenWise locations in Florida
- 255 SE 3rd Ave, Fort Lauderdale, FL 33301
- 4747 Florida Ave S Ste 110, Lakeland, FL 33813
- 2175 Sembler Dr, Odessa, FL 33556
- 625 W Gaines St, Tallahassee, FL 32304
- 8210 Glades Rd, Boca Raton, FL 33434
- 250 Pine Lake Dr, Ponte Vedra Beach, FL 32081
- 555 Channelside Dr, Tampa, FL 33602
- 2401 W Azeele St, Tampa, FL 33609
Your thoughts
Did you shop at GreenWise? Are you disappointed to see the end of the brand in Florida?
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