Unlike every other state, Texans are divided over their favorite store
Demand for discount and dollar stores is on the rise, and there are now over 32,000 total dollar store locations in the United States. This should be no surprise as people face financial pressure from rising inflation.
But which store is the most popular in Texas? Placer.ai analyzed foot traffic and customer data to determine this.
The most popular dollar store in Texas
Every other state had a clear favorite regarding discount stores, but Texas was divided.
34% of store visits in Texas were to Dollar Tree, while Dollar General also received 34% of store visits. Family Dollar- owned by Dollar Tree- received 21% of store visits.
The report states that "although Dollar General and Dollar Tree are the dominant players in the space, smaller chains are also benefiting from the category’s success. Visits to the majority of discount and dollar stores in Q1 2023 were overwhelmingly positive. But in April and the beginning of May 2023, the top retailers – Dollar Tree, Family Dollar, Dollar General, and Five Below" all experienced growth.
Why are dollar stores growing?
There have been fears of a retail apocalypse in the United States as chains, including Walmart, Bed Bath & Beyond, Tuesday Morning, Best Buy, Gap, and others, close stores. However, this has helped the dollar discount store category.
According to the placer.ai report:
"For many consumers, inflation is the primary motivation for turning to discount and dollar stores – and groceries and other essentials are at the top of their shopping lists. A recent survey concluded that grocery is now the top category shopped at discount and dollar stores, with some consumers likely skipping traditional grocery store and superstore visits and using dollar stores to fill-in between trips."
With the growing demand, the major players will continue to open stores. For example, this year, Dollar General plans to open 1,050 while Dollar Tree will open 650 new stores. And no doubt, a lot of these will be in Texas.
Perhaps there will be a clear winner between Dollar Tree and Dollar General in Texas.
Are you shopping more at dollar stores? What is your preferred chain?
Please leave your thoughts in the comments section below and share this article with others so more people can join the discussion.
And to keep up with all the latest business and retail developments in Texas, please click on the follow button!