This dollar discount store is the most popular with shoppers in California.
With rising inflation and financial pressure on many people, shoppers are turning more and more to discount stores.
But which store is the most popular in Florida? Placer.ai analyzed foot traffic and customer data to determine this.
California's favorite dollar store
There was a clear favorite among California shoppers from the range the dollar stores.
48% of store visits in California were to Dollar Tree. In second place was 99 Cents Only Stores which had 30% of store visits, while Five Below attracted 7% of store visits.
Dollar Tree was the most popular chain in the West, Mountain, and Northeast regions while Dollar General claimed the top spot in the majority of the Midwest and the South.
While Dollar General was dominant in many states across the nation, it continues to expand it was nowhere near as popular in California.
The report states that "although Dollar General and Dollar Tree are the dominant players in the space, smaller chains are also benefiting from the category’s success. Visits to the majority of discount and dollar stores in Q1 2023 were overwhelmingly positive. But in April and the beginning of May 2023, the top retailers – Dollar Tree, Family Dollar, Dollar General, and Five Below" all experienced growth.
Why are dollar stores growing?
There have been fears of a retail apocalypse in the United States as chains including Walmart, Bed Bath & Beyond, Tuesday Morning, Best Buy, Gap, and others close stores. This has helped the dollar discount store category.
According to the placer.ai report:
"For many consumers, inflation is the primary motivation for turning to discount and dollar stores – and groceries and other essentials are at the top of their shopping lists. A recent survey concluded that grocery is now the top category shopped at discount and dollar stores, with some consumers likely skipping traditional grocery store and superstore visits and using dollar stores to fill-in between trips."
With the growing demand, the major players will continue to open stores. This year Dollar General plans to open 1,050 while Dollar Tree will open 650 new stores. And no doubt a lot of these will be in California.
Are you shopping more at dollar stores? What is your preferred chain?
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