A new species of ancient beaver rediscovered by researchers in The University of Texas fossil collections has been named after Buc-ee’s.
Buc-ee's is a Texas favorite, and now it officially has a place in scientific history.
Researchers at the University of Texas have named an ancient beaver species, Anchitheriomys buceei, or “A. buceei” for short.
The name was the idea of Steve May, a research associate at the UT Jackson School of Geosciences. According to the official release from the University of Texas:
"While driving down a highway in 2020, May spotted a Buc-ee’s billboard that said “This is Beaver Country.” The phrase brought to mind the Texas beaver fossils he had been studying at UT’s Texas Vertebrate Paleontology Collections.“I thought, ‘Yeah, it is beaver country, and it has been for millions of years,’” May said."
The A. buceei lived in Texas about 15 million years ago, and the skull in the fossil collection was initially collected by a team of Texas paleontologists in 1941.
“Buc-ee’s was founded in 1982, but we may need to rethink our beginnings,” Arch "Beaver" Aplin, CEO and founder of Buc-ee's
It has been a big week for Buc-ee's.
Earlier this week, Forbes recently compiled its first-ever Customer Experience All-Stars, and Buc-ee's was ranked as number one.
To determine the list, Forbes ran an online survey throughout 2022, in which consumers reviewed brands and products they say deliver the most positive experiences. The data was "produced in partnership with the data analytics company HundredX...and had 121,000 people providing 3.7 million ratings of more than 2,220 unique brands and products."
Your thoughts
Are you glad to see Buc-ee's honored in such a way by the University of Texas researchers? Are there any other Texas brands that should be recognized like this?
Please leave your thoughts in the comment section below and share this article with others so more people can join the discussion.
Comments / 1