Dallas, TX

Exclusive Prada Brand Arrives in Dallas with First Store Opening

Ash Jurberg

The success of a two day pop up store has led Prada to open its first store in Dallas and only the second store in the state.

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Some good news for fashion lovers in North Texas with the announcement this week that iconic fashion brand Prada is set to open its first store in the region.

The Prada store will be in the NorthPark Mall between Neiman Marcus and Dillard’s and will join other luxury brands, Louis Vuitton and Gucci, as tenants of NorthPark.

Dallas has a massive demand for these luxury brands, as evidenced by a Prada pop-up hosted in the Neiman Marcus store at NorthPark last year. In only two days of the pop-up being opened it sold more than $10 million worth of Prada products.

This marks an exciting milestone for NorthPark as we continue to broaden our distinguished luxury collection with the finest brands from around the world.” NorthPark owner Nancy Nasher

The new store will be the second Prada to open in Texas; there is currently a store in Houston. There are only twelve Prada stores in the United States. Prada posted a 25% sales increase in 20202 which is in stark contrast to many retailers who have been struggling of late.

No official date for the opening has been announced, but I will update readers when they come to hand. Be sure to follow me for all the latest business and retail developments in Texas.

Your thoughts

Are you excited to have a Prada open in Dallas? Would you like to see more luxury brands open in Dallas? Or would you prefer more discount retail options?

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