Starbucks is launching a new line of olive oil-infused coffee and espresso drinks and using Seattle as a test market.
Coffee lovers in Seattle will soon be able to try something a little different for their morning beverage.
The latest coffee concoction from Starbucks is the olive-oil-infused Oleato. It debuted in Italy last month, and now people in Seattle will be among the first in the United States to try this new drink.
Starbucks describes the Oleato as bringing "together the unexpected – Starbucks arabica coffee deliciously infused with a press of Partanna cold pressed, extra virgin olive oil. The result is a velvety smooth, delicately sweet, and lush coffee that uplifts each cup with an extraordinary new flavor and texture."
Starbucks CEO Howard Schultz called the drink a game changer.
"While I was in Italy last summer, I discovered an enduring transformative new category and platform for the company – unlike anything I've ever experienced. The word I would use to describe it without giving too much away is alchemy. It will be a game-changer. So standby."
The Oleato will be available in the Starbucks Reserve Roasteries in Seattle as well as the original Starbucks store in Seattle's Pike Place Market from Thursday, March 23. On Monday, March 27, it will be available in select Starbucks stores in Seattle.
The price of Oleato is higher than regular Starbucks coffee. For example, the Oleato Caffè Latte will sell for $6.75, the Oleato Golden Foam Cold Brew for $6.45, and the Oleato Iced Shaken Espresso, for $6.75.
Customers may also add an additional press of Partanna extra virgin olive oil to their drink for $1.00.
Pending the success of the Oleato, the drink will be rolled out to other cities and states soon after.
What do you think of the Oleato? Will you try one? Do you think Starbucks should stick to regular mainstream drinks, or do you like to see them try new things? What's your favorite coffee order?
Please leave your thoughts in the comments below and share this article with others so more people can join the discussion.
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