Spotify May Have Another Streaming Competitor with TikTok

Antoine Maurice King, MBA, MSIT

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It wouldn't be all that shocking if TikTok released a streaming music application of its own, given how closely tied music discovery is to the video platform. In fact, according to patent applications seen by Insider, TikTok is already working on it.

In May, the US Patent and Trademark Office received a trademark application for "TikTok Music" from TikTok's parent firm, ByteDance. The service will allow users to buy, play, share, and download music. Additionally, users would be able to make, share, and suggest playlists, leave comments on songs, and stream audio and video. In Australia, ByteDance previously submitted a trademark application for "TikTok Music" in November.

With streaming music, ByteDance is seasoned. Resso, a music streaming app by ByteDance, was released in India, Brazil, and Indonesia in 2020. Some of the functions listed in the "TikTok Music" file are also included in Resso, including the ability to make playlists, share music on social networks, and engage with other app users.

Even now, ByteDance attracts current users from TikTok to Resso. The TikTok app in Brazil reportedly has a button that takes users to Resso so they may listen to the full version of a song they're interested in, based on a report from The Information. This action aids in keeping users within the ByteDance ecosystem.

According to The Information, Resso has over 40 million monthly users as of November 2021 throughout Indonesia, Brazil, and India. This number is expected to rise. Resso's monthly active users increased 304% between January 2021 and January 2022 in India alone, according to research by Insider published earlier this year, compared to Spotify's growth of 38% in the same nation.

The unknown is whether ByteDance would create music streaming applications using the Resso technology or something different. It's feasible that a streaming music app with TikTok linkage may revolutionize the music streaming market and force firms to evolve, just as TikTok had a significant influence on how social networking sites function.

Spotify already has a ton of competitors like Apple Music, Youtube Music, Soundcloud, and Deezer. A new player on the block could change the whole landscape of the music industry.

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Antoine Maurice King, AABA, BSIT, MBA, MSIT, is the founder of Spate Media and digital marketing, business, and technology expert. With over 15 years of business and marketing experience, he has worked with some of the biggest names in entertainment. Antoine currently works as a business consultant and educator on a variety of different types of projects. He loves writing about local events, music, business, technology, and people doing great things in the community. If you know of any great people doing good things in the community or any stories you think should get attention, feel free to let me know.

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