LL Cool J has been busy with many new projects, and he recently unveiled his new Rock the Bells Drip Collection. If you are unfamiliar with Rock the Bells, it has at least four major radio stations, and the focus is classic Hip-Hop. LL Cool J singlehandedly made classic Hip-Hop relevant today. All you have to do is search Rock the Bells on Sirius radio, and you can catch some of your favorite old-school music and some new music.
The Drip collection ranges from $95-to $628, including T-shirts, hoodies, and jackets. The brightly colored collection is just in time for summer. Also, the Rock the Bells Festival is right around the corner. Some artists slated to perform are Ice Cube, Lil Kim, Digable Planets, Rick Ross, Fat Joe, The Diplomats, Scarface, Remy Ma, Trina, N.O.R.E., D.J. Scratch, and Scarface. The event will take place on August 6 at Forest Hills Stadium in Queens, New York, where LL COOL J grew up.
LL Cool J also uses his Rock the Bells platform to introduce new talent. You can hear Bronx-born singer and music producer Steven Young on Rock the Bells radio along with Dave East and Benny the Butcher. The song "Don't Let Me Down" can be heard by fans on Eminem's Shade 45. LL Cool J is bringing classic Hip-Hop to the forefront, and he is helping introduce new stars.
LL also teamed up with Spate Media for an animated series that brings his positive messages and funny stories to life. After seeing one of Spate Media's animations, LL Cool J personally called founder Antoine Maurice King and told him he loved what he was doing. LL Cool J has many incredible stories ranging from hanging out with Micheal Jackson to other experiences.