HBO is joining the sports live streaming landscape with plans to offer subscribers a plethora of NBA action and content this upcoming season.
Max, the streaming service formerly known as HBO Max (which is now under the Warner Bros. Discovery brand), will now carry 65 regular season NBA games, the in-season tournament, NBA All-Star Weekend, the 2024 NBA Playoffs and the super popular TNT show Inside the NBA, incredible access to content and NBA athletes as well.
To clarify - all live games that air on a Warner Bros. Discovery brand network, which includes the likes of TNT, TBA, truTV, etc., will now be available on Max as part of their new tier, which will be free to current Max subscribers until February 29th.
Should subscribers opt to continue receiving access to the content, it will come with an increase in subscription pricing.
As many sports news journalists have stated, basketball won't be the only sport that Max will offer as 'The Match', United States Soccer matches and a select number of live international sports events will be available as well.
This comes as Warner Bros. Discovery prepares to hold official talks with the NBA about an exclusive extension of their streaming services after the league's existing deal with Disney/ESPN and Warner Bros. Discovery is set to expire at the end of the 2014-2015 NBA season.
Warner Bros. Discovery jumping into the fray should come as no surprise, as there has been heavy coverage revolving around Amazon Prime offering Thursday Night Football coverage and YouTube TV exclusively providing NFL RedZone, demonstrating the power and value of sports streaming programming in today's media and entertainment landscape.