Kick Sees Milestone Viewing Hours in August, But Also Significant Drop in Peak Viewership

Anthony DiMoro

August was a double-edged month for the Kick streaming platform, as it continues it's over-stated quest to compete with Amazon's Twitch as the top video game streaming platform in the industry.

If numbers from August are any indication, Kick has plenty to celebrate, but the mixed bag of numbers shows that they are nowhere close to truly challenging Twitch's claim to the throne of live-streaming.

Kick has leverarged it's casino streams and gambling streams to help keep it on an upward trajectory as it continues to lure streaming away from the Amazon platform, but August's viewership numbers show that not all is rosey.

According to Stream Charts, the Kick streaming platform saw over 100 million hours watched during the month of August, and average viwers up 13%.

However, despite the milestones there is also a bit of cause for concern as Kick saw a number in Active Channels drop 44%, Peak Channels drop 56%, Average Channels drop 24% and makred drop of 25% in peak viewership.

This has been the talk of content creators journalists who are closely monitoring the rise of Kick and how it will impact Twitch.

While 'Just Chatting' is the #1 category on Kick, there was a major rise in the Slots & Casinos category, showing just how critical gambling is to the platform and how they aren't going anywhere.

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CEO of Gamactica and Elite Rank Media. Contributor to Sports Rants, Fright Nerd and Search Engine Watch. Former contributor for Forbes and Huffington Post. Covers sports, internet marketing, gaming, entertainment, and the content creation industries.

Miami, FL

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