Google Rolls Out Helpful Content Update Over Next Few Weeks

Anthony DiMoro

Google has begun rolling out a brand new search algorithm update that will target websites that have a relatively high amount of poor content, where content is composed with search engines primarily in mind.

Back on August 25th Google announced that they “released the August 2022 helpful content update. The rollout could take up to two weeks to complete.”

"The helpful content update aims to better reward content where visitors feel they've had a satisfying experience, while content that doesn't meet a visitor's expectations won't perform as well."

The update is expected to be completed within the next 2-3 weeks and Google will announce when the update is complete.

The focus on people-first content outlines the following:

  • Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
  • Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
  • Does your site have a primary purpose or focus?
  • After reading your content, will someone leave feeling they've learned enough about a topic to help achieve their goal?
  • Will someone reading your content leave feeling like they've had a satisfying experience?
  • Are you keeping in mind our guidance for core updates and for product reviews?


  • Is the content primarily to attract people from search engines, rather than made for humans?
  • Are you producing lots of content on different topics in hopes that some of it might perform well in search results?
  • Are you using extensive automation to produce content on many topics?
  • Are you mainly summarizing what others have to say without adding much value?
  • Are you writing about things simply because they seem trending and not because you'd write about them otherwise for your existing audience?
  • Does your content leave readers feeling like they need to search again to get better information from other sources?
  • Are you writing to a particular word count because you've heard or read that Google has a preferred word count? (No, we don't).
  • Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you'd get search traffic?
  • Does your content promise to answer a question that actually has no answer, such as suggesting there's a release date for a product, movie, or TV show when one isn't confirmed?

There is a lot to consider with this update for website owners and marketers. By reading this, it seems to aim even further at the medical and Medical SEO markets where there are a lot of websites that are primarily aimed to boost rankings and offer very little to nothing in terms of content quality.

Health/Medical search markets may immediately come to mind, but there are a number of localized niches, particularly in big markets that churn out these tactics in an effort to rank atop the local market.

Stay tuned for more as this update rolls out.

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CEO of Gamactica and Elite Rank Media. Contributor to Sports Rants, Fright Nerd and Search Engine Watch. Former contributor for Forbes and Huffington Post. Covers sports, internet marketing, gaming, entertainment, and the content creation industries.

Miami, FL

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