During the tenure of the now-retired Vince McMahon, it became a headline when WWE superstars (enough of that, they're wrestlers) such as AJ Styles, Xavier Woods, and former WWE talent such as Adam Cole, were no longer permitted in using streaming platforms such as Twitch.
Since McMahon's abrupt retirement last month, due to allegations that McMahon paid millions of dollars to former WWE employees in Non-Disclosure Agreements to cover up alleged affairs (per the Wall Street Journal), and the subsequent take-over of Stephanie McMahon and Paul 'Triple H' Levesque, there may been a myriad of changes to the WWE product, such as the return of released talent, that has been widely praised.
Some of the returning talent included Karrion Kross, Dakota Kai, Scarlett, Hit Row, and Dexter Lumis.
Well, another change seems to have come to the surface, and WWE wrestlers who previously ran Twitch streams may have cause to celebrate again.
Current WWE superstar Drew Gulak has made a return to the Amazon streaming platform, posting the following tweets on Monday to announce a new Twitch stream, while also thanking Triple H for seemingly lifting the ban.
It's a great development for both WWE talent and fans, as their content creation endeavors creating a unique interaction pathway for fans to connect with their favorite wrestlers, often times while watching them play video games.
It also can be a big opportunity for WWE, as sports content creators have been seeing a value on platforms such as Twitch, YouTube, and TikTok. Furthermore, the business side of WWE could delve into influencer marketing as a true offering to business partners, advertisers, and more, given the incredible viability influencer marketing has proven to be.
Whether or not that happens, remains to be seen, but more Triple H changes are likely on the way, and given the early track record, it will likely be well received by talent and fans alike.