7 Top Social Media Management Tools to Grow Online Presence

Andre Oentoro

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Today, every social media manager aspires to improve their online visibility. You must invest much time and effort to increase your social media presence and attract the maximum audience.

Growing a social media account used to be highly challenging, but today you have free access to internet social media management tools that may help you on this journey.

This guide has shortlisted the seven most popular social media management tools for social media managers.

If you want to improve the presence of your business on social media, you must check out these social media management tools!

1. Rephraser.co

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The rephraser.co is an online paraphrasing platform. The main function of this tool is to rephraser already written content differently.

You can rephrase content posted by other accounts in a unique style, and you can also recompose your old posts and improve their quality with the help of this tool. 

In our opinion, rephraser.co is one of the most important social media management tools for social media managers. Users coming on social media are always interested in reading fresh content.

If you cannot provide them with fresh and appealing content, you will never be able to engage them and grow your online presence.

The content you post on social media platforms must be unique and free of human errors. The rephraser.co can help you with this job.

The working process of this tool is very simple, and even a newbie social media manager can learn how to use it in minutes:

  • Open the Rephraser on your browser 
  • Upload the text in the input box of the tool
  • Select the General mode of the rephraser.co
  • Click on the “Paraphrase” button 

This AI-powered paraphrasing tool would change words with synonyms, alter the sentence structure, change word form, and create an entirely different version.

The rephrased content would not only be unique but would also be free of spelling, grammatical and punctuation mistakes. 

2. FBvideodownloader.io

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The Facebook video downloader is also an important tool for social media managers. This online tool is used to download videos from Facebook.

Social media managers have to analyze all types of content posted by their competitors. As a manager, if you come across videos posted by your competitors that you want to repurpose in your style, you should download them on your device.

Facebook doesn’t allow you to save videos directly, so it is best to use an online FB video downloader tool.

This tool is free and very easy to use, so you don’t have to worry about any additional expenses in your pocket. To save videos with the help of this Facebook video downloader tool, you have to:

  • Open the Facebook Video Downloader tool on your browser 
  • Paste your video link in the input box of the tool
  • Click on the “download” button 

The tool will save your desired clip in your favorite format! If you want to save Facebook videos at lightning-fast speed, try this tool!

3. Online-Notepad.net

Photo byOnline-Notepad

The online notepad is also a very useful tool for social media managers. An online notepad is a tool cum service that allows you to take and save notes digitally for free. 

With the help of this tool, you can easily take plain text notes, rich text notes, and task lists. You will also find the Google search bar in the header of the notepad. 

You can use the online notepad for multiple purposes. You can search for relevant topics, modern trends, and other information with the help of the Google search bar.

In the task list, you can note when and what type of content you want to post on different social media platforms. You can manage your postings by following the task list you create on this tool.

You can also use this online notepad to write down Facebook, Instagram, or Twitter posts. You can count sentences, words, and characters while writing a post. This way, you would be able to write a post under the set limit of every platform. 

4. Igdownloader.co

Photo byIgdownloader

The next tool on our list is the Instagram video downloader. As the name tells us, this tool can save videos from Instagram.

Instagram doesn’t allow you to save videos directly from its interface, so you need to take help from this IG downloader. 

With this Instagram video downloader, you can save images, IGTV, Insta stories, and other videos without hassle. The working process of this tool is very simple, and you can save your desired clip for free. 

  • Open the Instagram video downloader on your browser
  • Copy the URL of the image, video, and IGTV and paste it into the input box of the tool
  • Click on the “Download” button

With three simple steps, you can save any video on your device. Now, this tool is considered to be best for social media managers and influencers.

They can save videos from IG and use them for promotion and other marketing purposes. 

5. HootSuite

Photo byHootSuite

Hoot suite is a popular social media management tool that can help you manage different social media platforms under one roof.

You can create new posts for different social media platforms, publish new posts, and manage your content and campaigns from a single dashboard.

You cannot only use hoot suite for managing your posts, but you can also get real-time updates and insights for all social media platforms.

The eight main features of this platform include the following:

  • Content management
  • Content scheduling 
  • Ads management 
  • Insights on audience engagement 
  • Social listening 
  • Social media team management
  • App integrations
  • Performance Analytics

You can easily monitor your campaigns and check their progress with this tool. You can alter your campaigns and overcome any shortcomings with HootSuite. 

6. Canva

Photo byCanva

Canva is one of our favorite tools for social media managers. This graphic design tool is best for creating content for social media platforms.

Canva is available in both free and paid versions. If you are low on budget, you can easily try the free version of this tool. 

Social media users are more interested in visual content than textual posts, meaning you have to create and publish visual content if you want to boost your presence on social media platforms.

If you don’t have any experience in graphic designing or visual editing, you can safely rely on Canva.

This online tool provides free templates that you can customize and publish on your desired platform without copyright issues.

You can create the following things with Canva:

  • Facebook cover photos 
  • Branded images for posts
  • Pinterest graphics
  • Visual reviews for IG/FB
  • New Instagram stories

You can also use Canva for many other social media shenanigans!

7. Social Pilot

Photo bySocial Pilot

The social pilot is one of the most famous social media scheduling platforms. Both small and big businesses can use this tool. The tool can help you schedule posts for Facebook, Twitter, Instagram, Pinterest, TikTok, Tumblr, and others. 

You can integrate all your accounts with the social pilot and automatically manage them without hassle. Some of the features you can enjoy with social pilot include:

  • Connect 50+ social media accounts and schedule posts for them
  • Analyze and monitor the social performance of your accounts
  • Get complete insights about all conversations on your account 
  • Manage your social media team and their projects for free
  • Enjoy content curation, discovery, and custom feeds
  • Visualize your strategy on the social media calendar
  • Upload social media posts in bulk

These are the seven best social media management tools that you can use to boost your presence on social media!

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Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).


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