9 Business Considerations When Planning Corporate Events in 2023

Andre Oentoro

Corporate events serve as a crucial component of building important commercial and consumer relationships.

Knowing your goals, your target audience, and your available resources can help you begin the planning process. Ensure your plan is carried out flawlessly once you’ve got a greater understanding of the situation.

This post is for business owners setting up corporate events to help their company expand and fortify relationships with clients.

Any firm that wishes to develop long-lasting relationships, essential for corporate growth, must understand how to put together professional events. By organizing a corporate event, you may fortify your relationships with current customers and business partners while fostering sincere collaborations and luring new ones.

Here are nine suggestions for organizing an occasion that your guests won't quickly forget.

1. Recognize the goal of your occasion

Once you've made the decision to hold an event, the first thing to do is laying out your goals. It's critical to understand the aims and purposes of the activity you're attempting to organize.

Start by considering your motivations for arranging the event, including your expectations for it. You may decide what type of event will appeal to your target audience when you've determined your objectives and expectations.

Consider delivering an engaging brand experience instead of simply viewing it as a business meeting. Strive to make your corporate event exciting and significant.

2. Sort out your logistics via tech and travel management software

Transportation arrangements are key to ensuring a seamless experience for your event attendees. Introduce technology here to make the process smooth, integrated, and quick. For instance, we recommend choosing corporate travel websites such as TravelPerk.

These service providers, known as travel management companies (TMCs), will arrange and oversee all aspects of event-related business travel. You can typically designate one or more key contacts at the agency to assist you in ensuring that all trips adhere to your company policy and provide travelers with on-the-go support.

Effective and well-organized business travel management can lower travel costs, simplify expense reports, improve booking procedures, and make it much simpler for all parties involved to manage the corporate event’s travel experience.

3. Gather your resources

Find, evaluate, and hire all the required event professionals if you want your event to be productive. This could include, to mention a few, chefs, audiovisual specialists, printers, designers, videographers, florists, or security staff.

Obviously, you also must get speakers and presenters, such as well-known individuals, subject matter experts, or influential personalities, who can effectively convey the concepts you want to spread across the gathering.

Establish a schedule for the event and be sure everybody on your staff is aware of what areas throughout the day they are in charge of – to ensure everything goes as planned.

Make a conscious effort to find a middle ground between maintaining attendance and allowing attendees some flexibility with their schedules. People quickly get restless. You've essentially spent a significant amount of cash on a vanity function if there isn't sufficient diversity to keep people interested.

You also don't wish to load the timetable too tightly. The schedule needs to provide for flexibility to handle any potentially unforeseen circumstances. Additionally, your participants require some alone time to reflect on what they've learned, refuel, and socialize with other participants.

Choose gifts that make a great impression and leave a little footprint instead of the usual promotional freebies with the corporate logo as your approach to conclude the day. An online take-home is a far better concept.

4. Select your target audience

Identifying your core demographic is a crucial step in the process of planning. Are they members of your company's top management, business associations, or the local community? Is it intended for current or prospective customers? Perhaps it's a mix of one or all of the factors mentioned above.

A successful project depends on identifying your target market and knowing how to contact people. You can tailor the program to your audience's requirements and preferences once you've identified who they are.

Choosing how many people to consider inviting to such occasions is always challenging. Furthermore, it's preferable to have too many guests than not enough. Empty seats and unsold refreshments are an eyesore and a financial loss for businesses.

In a few instances, such as locations with space constraints or places where a three-course dinner is scheduled, hosting a gathering with an excessive number of attendees won't usually be a disaster. Even if several individuals show up, it's still effective advertising. The hype you generate the following day will heighten interest in your upcoming event.

No matter how few or many guests are invited, how they’re treated would be remembered. Every person there at the occasion has the ability to represent your company as a spokesperson and brand ambassador. It's crucial to have a big impact on the visitor experience by paying attention to the smaller elements that every attendee will value personally.

5. Publicize the event

It’s crucial to come up with innovative strategies to spread the news regarding your event because nobody will turn up if they’re unaware of it. You can just send out invites for a local event with a modest guest list, however for larger gatherings, you must be more daring.

Generally, you can begin by sending emails to your database, running advertising in trade publications, adding your event to calendars and directories, and urging your sales force to advertise when they talk to customers or associates in person.

Approach the marketing of your business event as though you were creating a business plan for your occasion and its timetable. Of course, advertising strategies are frequently created on a larger, more general basis – to assist direct your efforts toward raising awareness. It can help your particular event succeed if you implement it.

After this, you may spread the news with the help of your staff and publicize it via social media. Develop a landing page for your present homepage or, at the very least, an event site. Additionally, you can use guest blog articles, and Facebook, Instagram, LinkedIn, or Twitter updates as part of your social media marketing plan.

Maintain consistency by utilizing the same account, hashtag, and message across channels so that it’s always obvious that the hype revolves around a specific event.

Additionally, you can look into potential sponsorship options for the event. A chunk of the program may be funded by sponsors, which aids in cost reduction. More significantly, funders have a financial stake in publicizing your event. Make a listing of potential sponsors whose businesses, causes, or products would best support your occasion.

6. Create an affordable budget

To decide what kind of events you can put on, you must first know how much cash you’ve available. Make an early decision regarding the amount you can spend, and thereafter budget at a minimum of 10% more. Since circumstances are constantly shifting, have extra money set up – for unforeseen costs that may arise.

Understanding where to invest the majority of your assets once you've established a plan is crucial. Your event may lack depth if, for instance, you pay more on ostentatious décor instead of a capable tech team or engaging speakers.

Don't scrimp on refreshments either, and remember to account for those with special dietary needs. Although it mightn’t appear as crucial as other components of the event preparation, people are more understanding of mistakes when they’re not dehydrated or famished.

7. Create a project schedule

You manage a variety of responsibilities while planning the event. The creation of a comprehensive master list can help with this. You may stay organized and simplify all the little things with digital project management tools.

Throughout the preparation phase, an entire planning list is a useful tool. Start by creating a calendar for 1 year from now, then make further lists for 9 months, 6 months, 4 months, 2 months, 2 weeks, and the D-day. Your team is better able to anticipate the timeline of benchmarks you need to aim for – thanks to this breakdown of the job list.

You can manage your checklists without special software by making spreadsheets with separate tabs for every event area, such as location, speakers, time, agenda, and transportation. You can then identify each task or assignment, the individuals in charge of each step along the way, and all pertinent due dates.

The timeline for your project and your budget are related. Giving yourselves extra time to organize the occasion will assist with expenditures and services if you're on restricted resources. You can shorten the project schedule if your budget is larger.

8. Pick a suitable site

Finding a location that enables you to realize your idea is important after you've decided what kind of gathering you want to organize and laid out a plan. If you haven't yet settled on the goal of your event, it can be enticing to go forward with and reserve a location you've read nice things about and that you’re aware is an upcoming hotspot. Both decisions are wrong!

An event is no different than a round bolt trying to fit into a square shape. Find the location that meets all the requirements for success after developing the event design. The venue is crucial to participation. To encourage people to travel, choose a venue with a welcoming environment at a handy location.

If you're on a low budget, consider scheduling the occasion on a date when it won't be as busy and the location is more certain to be accessible. One example would be to host a media brunch on a Wednesday morning.

Make sure to engage the neighborhood as much as you can. For catering requirements, different rents, and numerous other important issues, employ local suppliers. Through this, you are assisting the neighborhood and offering residents the opportunity to interact and grow their companies.

9. Rejoice and assess your successful event planning

Congratulations if everything went smoothly and without a hiccup at your event! But you're not done yet. Making final payments to suppliers, balancing your accounts, and having a post-event discussion with your staff are just a few of the loose threads that need to be tied up right now.

Most significantly, you need to get visitor feedback. You can utilize the feedback feature on event management software to pose questions to participants. Use this information to assess whether the event achieved your initial objectives and to ascertain whether or not it had any effect on attendance.

After that, you can notify all the necessary parties so that a suitable follow-up can be organized. You can improve your preparation for the subsequent event by using the insights you gain.

Bonus: Approach each event with careful planning

It's crucial to approach each corporate event with an awareness of the fundamental components of event planning: analysis, design, scheduling, coordination, and assessment, whether you're holding a 300-person product release or a 15-person staff training.

It’s much simpler to envision and put together the numerous moving parts required for bringing an event to life after it has been divided into these digestible stages.

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Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).


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