The Era of Digitalization: Growing a Business through E-Commerce

Andre Oentoro

The last few years have been full of ups and downs, to say the least. Industries have experienced unprecedented disruptions, the world has gone through numerous closures, and daily lives as we knew them have completely changed.

One thing that has remained constant throughout this disturbance was the steady growth of e-commerce. Online shopping has shown significant expansion in countries all over the world, presenting new opportunities for businesses of all types and sizes eager to boost their growth and success rates.

The sudden growth of e-commerce

E-commerce has been on a steady rise for quite some time now, likely due to the speed and convenience this form of shopping provides. However, the sector reached new levels of success after the coronavirus pandemic, being the only viable option for purchasing necessities and other important items.

Surprisingly, e-commerce still continues to grow, as a larger percentage of consumers have finally realized just how quick and practical shopping online can be. This new environment has opened up a whole world of opportunities, presenting a great chance for companies of all sizes and various sectors to exponentially grow their businesses. It is promising if you want to try this luck, learning how to create an eCommerce store from scratch would be essential to know.

A shift in the global consumer mindset

While the use of e-commerce platforms might have increased during the pandemic, this unprecedented situation also changed overall consumer mindsets, along with their needs and requirements. Instead of clothing, home decor, and travel products that were most popular before COVID-19, consumers now turn to online retailers for personal protective equipment, cleaning supplies, and similar products.

And although global e-commerce platforms still show the highest success rates, many consumers around the world are deciding to show support to local businesses. Clearly, smaller companies have a chance of e-commerce success as well, as long as they adopt and market to the new consumer mindset.

Expanding to different industries

As e-commerce continues to grow, it’s no longer reserved only for the traditional aspects of retail that were prominent online so far. In fact, new specialized platforms are continuing to appear and the number of different businesses attempting to finally get online is continuing to rise.

From manufacturing and construction to plumbing and welding, nearly all industries are moving to the digital space, presenting new opportunities for consumers to solve common problems and needs. This means that e-commerce is truly key to future growth and success, regardless of the type or size of the business in question.

The importance of great offerings

To reach success with e-commerce, solutions have to be tailored to consumers. This means following trends, solving needs, and identifying gaps in the market; the same factors that would be considered in other aspects of business. For instance, potent pre-workout powders and shakes have been growing in popularity quite rapidly.

For any health or fitness-focused business, this provides a brilliant opportunity for e-commerce growth. Other industries can follow similar paths, focusing on consumer tendencies and requirements to boost revenue. In any sector, providing relevant, necessary, and attractive products is one of the most important aspects of e-commerce success.

Supporting growth through experiences

In the world of web design, it’s often said that putting up a website without interesting content is pointless. The same is often true for e-commerce sites. Customers are looking for quick, seamless, and positive experiences. If an e-commerce website can’t be effective and only increases frustration, success can’t be achieved.

And when users of a website struggle or can’t seem to find exactly what they’re looking for, it will be even more difficult to encourage them to come back. That is why providing great customer experiences and customer service are absolutely crucial to e-commerce businesses, such as delivering intuitive design, real value, and consistency.

Building customer loyalty and trust

When shifting to e-commerce, most businesses are looking for more than just one-time purchases – they are aiming for devoted customers who return to their websites repeatedly. Unfortunately, positive experiences alone may not be enough to build this type of loyalty.

Trust has to be earned in order to ensure steady growth, especially when it comes to smaller companies with less authority and presence. These businesses have to build loyalty through personalization, referral programs, get product reviews, special offers, social media engagement, and accepting feedback. In turn, this leads to repeat customers, higher conversion rates, and an overall increase in profits.

The future of e-commerce businesses

With consumers shopping more online, it makes sense for businesses to invest in e-commerce automation and development for continuous growth and success.

However, many companies still believe that this current rise in e-commerce is only temporary, and will drop once again as customers move to the streets.

While this may be a possibility, all predictions at the moment project that e-commerce is here to stay. The growth rates the sector has recently experienced are astonishing, but they don’t seem to be dropping anytime soon. In fact, the future is more optimistic toward online retailers than physical stores, meaning now is the time to invest in e-commerce.

Evidently, the current climate represents the ideal opportunity for businesses to focus on e-commerce development. With consumers shopping more online, the industry expanding, and chances of great profits increasing, e-commerce is key to business growth and success.

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Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

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