3 Basic Ways To Start An Online Business

Andre Oentoro


Communication is absolutely vital to every relationship, including customer relationships. However, communication is one of the most challenging skills to master because it requires you to think outside and begin to understand each other's perspectives.

Communication starts with the first encounter with a customer with your brand and can be your company name or a logo. A business name representing your brand must make an accurate impression from the beginning.

But first, you must know your target audience and how you can solve their main problems. These three keys to effective communication in your business can help your business grow online, gain more contacts, and increase conversations.

1. Start An Online Business By Creating A Customer Persona

Would you like to ask your mother to have a beer with you and watch football? Maybe, but it all depends on whether it will amuse your mother. So, not just your mom, I'm sure you'll know who you can ask in your life.

The same theory applies to marketing your website, especially if you are starting an online business. You can fulfill their wishes and needs when you talk to a specific person. But to first understand what it is, take in their positions.

There are many free customer personality templates that you can get started, like this customer personality creator by Hubspot. You will answer questions such as how old they are and what their education is, in what sector they work, whether they work, and their job classification and status.

You will make assumptions about their challenges, personal and professional goals, and daily experiences. From here, you can determine what motivates them to buy.

With this tool, you can measure whether copies and images on your site communicate with a buyer who is ready to buy your product. And yes, this is true if you are a B2B (Business to Business) company. It is one of the most important first steps in starting an online business.

2. Make A Copy And Ask Qualifying Questions

After starting an online business, you must filter out potential new customers who come to your site. Whether you ask questions in your marketing copy of your site or through direct contact with a potential new customer, ask qualifying questions.

You can always look for best writing tips on the internet and use writing tools to simplify your works in making a great copy. These are questions aimed at revealing specific information to decide whether you should work or sell to this potential new customer.

Think about the goals and challenges of the customer person you have set and ask questions based on them.

You can even post offers or images presenting challenges your customer may face. Anyone who agrees to the same challenge is relevant to your contribution. It also applies to your business and product or service.

Here you will find, for example, a famous photo of a bookstore selling an experience to its target market. By looking at the picture, you knew that he was talking to people interested in adventure and experience.

Using this method on your site and answering qualified questions will attract and build trust with your potential new customers.

When talking to potential new customers, be sure to adjust your customer base assumptions that you already have. Each conversation with a potential new customer will bring you closer to communicating your value to every visitor who comes to your site.

Make sure you represent your brand, outline how to turn visitors into customers, and build an educated and loyal audience. Read more about it on: 7 steps to turning visitors into customers

3. Show Examples Of Solutions To Their Problems

Once you've identified the challenges and goals for your potential new customers and demonstrated how your product or service could help, you want to provide real-world examples of their problems that it will resolve as you start your online business.

The easiest way to achieve this is to see the reviews. Use the slider to visualize and integrate it with your e-commerce site. You can also work on getting user-generated content on your site using the comments application.

This point allows customers to leave reviews and ratings and potential new customers to ask you or ask other questions when they are in the survey phase of their purchasing cycle. There is a lot of excitement around the term user-generated content in the website marketing industry. It is the most reliable content you get when you start an online business.


Be sure to ask your customers how using your product or service has changed their experience so you can tell a story and tell them that potential new customers have something to do with their failures and what they want to overcome.

Adhering to these three basics of communication will help you speak more clearly to potential new customers, gain more contacts that might be of interest, and increase the number of conversations on your site. Be sure to review all of our online resources to help your business grow!

This article is originally published from 3 Steps to Take When You Start an Online Business

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Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).


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