Effective Marketing Strategies for Startups

Andre Oentoro

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Marketing has evolved at an incredible speed. Some marketers believe that marketing has evolved faster in the last two years than it has in the previous 50 years. Digital marketing is now used by almost all startups. However, not all of the weapons in digital marketers' arsenals are equally successful. Some digital marketing methods are a complete success, while others fall short. Do you know which digital marketing technique you should use to help your company grow? I'm going to reveal 9 of the finest digital marketing methods for startups in this article. You will have a comprehensive understanding of profitable digital marketing methods for your startup by the end of this article.

Develop a Marketing Plan for Startups:

A marketing strategy is a written document that outlines the promotional and branding techniques used by your company. When you're ready to put together your first marketing strategy, make sure it covers the following elements:

  • What exactly does your company do?
  • Who are your customers?
  • How do you intend to reach out to your target market?

To help you get started with your approach, consider these marketing plan fundamentals:

  •  Determine Your Value Proposition

Ask yourself what distinguishes your company's value proposition. Make sure to include information about your company's business plan, products or services, and target market. You could wish to add a vision statement in your marketing strategy as well. Anjelica Rivera, CMO at Cell Tracking Apps says “A vision statement outlines what your firm wishes to be, but a value proposition represents your organization in the present. It explains how you want your team and the general public to see your company, as well as the path you want it to go.”

  • Define Your Target Market

Defining your target market and client is one of the six fundamentals of small business marketing. Knowing key details about your consumers, such as their age or gender, can assist you in determining who is interested in your product. Daniel Foley, CEO of Daniel Foley SEO suggests “Getting client feedback to have a better understanding of how your customers feel about your company can be useful. This type of feedback can reveal what aspects of your business are operating well and which ones could use some work.”

  •  Set Core Metrics and Key Performance Indicators (KPIs)

Without marketing objectives, your marketing strategy will fall short. Short and long-term goals should be included in your plan, but don't stop there. It's a good idea to incorporate a marketing strategy or marketing techniques with each goal so that it's clear how your company intends to attain it.

  •  Set a Budget

Setting a budget for your company's marketing strategy is crucial because it can be costly. Your budget for marketing initiatives can be included in your plan, as well as the total cost. Danny Trichter, Founder of Accessibility Checker believes “If you set up a budget, you will have a better idea of how much money you'll need to spend on various marketing tactics, and you'll be less likely to overspend. You can calculate ROI after you've established a budget and implemented your advertising.”

Keith Mint, Founder of Minted Empire says “Your return on investment can be used to determine whether your marketing efforts were worthwhile by comparing how much profit your campaign earned to how much you invested.” Even if you discover that one of your initiatives was a financial failure or had a negative return on investment, this type of data is useful in assisting you in making the required modifications to your marketing plan.

6 Best Marketing Strategies For a New Businesses:

1. Try Social Media to Connect with Customers:

It's not necessary to spend money on social media marketing to expand your audience and communicate with current members. Making a Facebook Business page and optimizing it so that leads and customers can find it is completely free. Start with testimonials and suggestions from satisfied customers to demonstrate that the company has a loyal consumer base. After that, you can share behind-the-scenes films of the manufacturing process, as well as reminders for webinars and other online content. Lauren Cook-McKay, Marketing Director of Divorce Answers believes “The social media page of a startup that features consumers, offers helpful content, and encourages audience interaction is a free method for expanding reach, driving traffic to your website, and establishing industry reputation.”

2. Right Use Of SEO:

Have you ever wondered why certain businesses show on the first page of a Google search while others appear on page four? Search engine marketing (SEM) is the answer, and it allows you to affect your company's search engine ranking. Marketers frequently use Yahoo! Search Marketing, Bing Ads, and Google AdWords to develop SEM for their businesses. Daniel Foley, SEO Executive at MCS Software Rental says “Paying a search engine company (Google, Bing, etc.) for a top spot is the simplest way to ensure that your business will lead the search engine rankings. This is known as "paid inclusion," "paid placement," or "sponsored listings," and it may imply that you'll be competing against others for the opportunity – and paying a pay per page or pay per click price.”

If you don't like that, you can use SEO to improve your ranking. Using "keywords" in your relevant, helpful content has proven to be the most effective strategy. Aziz Ash, Head of Marketing at Rewaa says “You can choose relevant and popular keywords and phrases for your category and use them in your engaging website content.” When someone types in certain keywords – for example, "Atlanta seafood restaurant" - the search engine looks for sites that users enjoy and that use those keywords as well. If yours is one of them, you'll be towards the top of the search results.

Susan Smith, Marketing Manager at Velden Engineering says “Every marketer should be aware of SEO tips to look out for in the coming years because this will help them to compete with the competitive field of digital marketing. This gives digital marketers the advantage to have a head start for the coming year. We are also investing in digital marketing through SEO and we are also searching for new SEO strategies for the coming years.”

3. Incentivize Referral Marketing:

The power of word-of-mouth advertising has been shown time and time again. It's a free type of advertising in which happy consumers tell others about your company and what they enjoy about it. It's trustworthy, free, and effective. Your marketing strategy can include a referral scheme. Mark Valderrama, CEO & Founder of Aquarium Store Depot suggests “offering incentives for customers to refer others to your company with this form of word-of-mouth marketing. Referral marketing can help your company's brand expand, whether you give a unique discount or a gift card.”

4. Develop a Public Relations Strategy:

Public relations assist the public in understanding your firm and its products, as well as establishing a positive image of your company in the eyes of the general public. It's incredibly popular among small businesses for one simple reason: it's much less expensive than other marketing strategies like advertising. Examples of common strategies are:

Press Releases. These are news pieces that you write (or have someone else write) and send to industry magazines, local newspapers, and/or other media channels for publication on your behalf. It is, in essence, free advertising.

Event Sponsorship. Consider taking part in or even sponsoring a local charity event. You'll gain exposure to a big, diversified audience while also aiding your community or a cause, which will strengthen your public image.

Articles. Content is regularly sought by local and trade magazines. As a result, you can portray yourself as an authority by writing about your company and/or industry. More visibility for your firm may result from your name recognition.

5. Content Marketing for Startups:

By using content marketing, you can make it easier for consumers to find your company on search engine results pages. To assist people find your firm on the internet, you'll publish content about topics and issues relevant to your business.

  • Build a Blog for Your Startup

To improve your ranking in search results, content marketing employs search engine optimization. What kind of content you'll make should be part of your marketing strategy. Your company's content, whether it's an article or an explainer video, can help you define the voice of your brand. So that your readers (potential leads) may see how your company might help them meet their needs.

Tyson Stevens, Founder of EduRef says “Start a standalone blog or some other way to provide great content. Don't be salesy. Use this blog to just provide great content and then create organic links to your website within that content that transitions naturally. This will drive traffic to your site as well as increase your domain authority through backlinks.”

  • Startup Email Marketing

Email marketing may be a good fit for your approach. You can use email to send a mass message to a large group of individuals. However, you must avoid being overtly promotional in your email or you risk having it deleted. To entice readers to open your email, make sure it has a compelling subject line.

Bram Jansen, Chief Editor of vpnAlert says “If you're an entrepreneur, email marketing can open up a world of possibilities for expanding your business beyond your initial objectives. Email marketing has proven to be a profitable strategy for hundreds of start-ups around the world”

6. Focus on Business-Critical Goals using SMART:

Rather than attempting to do everything at once, concentrate on the most important business objectives, commit all of your resources to them, and approach problems strategically. Rather than spreading your time across multiple initiatives (some of which may or may not be important right now), concentrate on three or four that will establish the groundwork for your activities or assist your current efforts. Focus on development if you're launching a new product, but also set targets like:

  • By a certain date, create ten new blogs to raise product awareness.
  • To market the new product, create two new web pages by X date.
  • By X date, you should have 5 online media placements thanks to digital PR.

These are just a few examples, but they can all help you improve your company's visibility without spending a lot of money - the only true expense is your time. Rather than spreading your skills across multiple projects, concentrate on those that will help you with what you're doing today. Consistency and focus are essential for long-term progress, and SMART goals help you achieve both.

Sarah Jameson, Marketing Director of Green Building Elements says “As a marketing director, you must be very deliberate at every stage of the process. Setting a goal for yourself and your startup can help you lay the groundwork for future growth and assure your survival in the first year. You will attain tangible achievement if you align your ideas with clear, quantifiable goals.”

Bottom Line:

You must focus on what works if you want to achieve the finest potential marketing outcomes. While there are many various ways to reach your objectives, you should always focus on the most high-impact and cost-effective, and as a startup owner, I'm sure you already know how critical this is. The greatest strategies combine elements from the list above, and then examine their performance to see which ones demand more or less expenditure. Remember that your marketing operations are only as good as your goals and targeting, regardless of what you do.

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Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

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