Today, many companies have started to change their marketing strategy to keep relevant with the current trend. Since the marketing trend keeps changing, businesses need to reshape their tactic to hook the audience and close more deals.
With these changes, video marketing has become one of the most popular strategies as 61% of marketers suggest its importance in increasing sales. One of the factors why video marketing is so popular is because every company can use this tactic efficiently, including SaaS companies.
More importantly, people love watching videos. About 78% of people watch online videos every week, and 55% view online videos every day. So, if you want to grab attention and gain more customers, video marketing is the right tool for that. Incorporating a video marketing strategy allows you to build brand awareness, improve SEO, and boost conversion rate.
Although using a video marketing strategy looks promising for your SaaS company, you need to make sure you can manage this tactic effectively. If you are still new to this marketing strategy, maybe this strategy can be overwhelming. To avoid your confusion, here are four best practices to apply video marketing for your SaaS company.
#1. Research Is Key
Research has a big role that affects a lot on your success in SaaS video marketing campaigns. That's why, before you start making videos for your video marketing strategy, research is the essential thing you need to do first. You will get all the information you need for your video marketing strategy.
First, you need to define your customers and find their needs so that you can help them with your products. Then, you need to find their favorite video content and the right platform to share them. Doing this will not only help you make effective marketing videos, but you can also get to know more about your customers. This will make it easier for you to build engagement with them.
For example, if your target customers are millennials and find that they don’t know how to use your products, that means you need to make tutorial videos or product demo videos. After that, you can share videos on social channels like Youtube, Instagram, or Tiktok that they mostly use. Make sure that you post them at the right time so your audience can instantly watch your video right after you post them.
#2. Keep Your Videos Short
Around 33% of internet users stop watching videos after 30 seconds, 45% after one minute, and 60% after two minutes. With this in mind, you should make your marketing videos short as they help capture the audience's attention quickly.
By making your video short, you can shorten your video-making process as it reduces your budget. You can then allocate your budget to make a strategic plan that helps drive your sales.
You also need to make sure that your videos are engaging enough, which makes your customers feel intrigued to buy your products. To accomplish this goal, you should make compelling storytelling instead of generic and repetitive ones.
You can start by involving your customers as part of the story. Show them how your products can solve their problems. You can also tell them that your product can improve their quality of life. Make your videos more attractive by adding some elements like catchy designs, animation, or backgrounds.
By doing this, you can bring an entertaining experience for your customers in learning your products. This is also helpful to boost their interest and attract them to make purchases.
#3. Add Visual Elements
Instagram, Pinterest, or Facebook are some social media channels built for more visual experiences. Visual content has the power to attract the attention of many people that also become a reason these platforms have become famous nowadays.
Transform your ideas or concepts into life by adding more visual elements to your videos. Adapt some animation styles, such as stop motion or white animation, to make your videos more attractive.
Videos can affect your customers’ feelings toward your products, urging them to make a purchase. More purchases from them mean more profit you will get for your company.
#4. Include A Strong Call-to-Action
This is the thing that sometimes most companies neglect. Just because customers have watched their marketing videos, it doesn't mean that they will purchase their products. They still need to give customers direction or information on where they can buy these products. If you want to prevent the same mistakes as they do, you should include a Call-to-Action (CTA) in your videos. By including CTA, you can encourage your customers to take action and direct them to purchase immediately.
However, there are some things you need to pay attention to. Make sure that your CTAs align with your goal. For example, if your goal is to attract customers to buy your products, you should include a link that directly sends them to your online shop or your website.
Be specific on your CTAs. Instead of using the word “learn more here!” you could use “click here for more product explanation” on your videos. The placement of your CTAs is also important for your success in using a video marketing campaign.
Instead of placing CTA at the end of the videos, you can place it at the beginning of the video. That way it will be easier for your customers to recognize your CTA quickly and attract them to click it to make purchases.
Video marketing is the right marketing strategy for promoting your products and getting higher SaaS revenue. Make sure you can manage this tactic carefully so you can get the benefits you want. If you succeed, you can bring your company steps ahead of your competitors.
With these tips above, you can now incorporate a video marketing strategy effectively. You can start by brainstorming some ideas, discussing them with your team, and practicing these tips to find out the ones that work best for you.
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