The cosmetics retail company has decided to log off social media due to the impact it has on teen mental health.
With over 900 stores worldwide and 10 million followers, Lush is stepping away from social media platforms in a move meant to show that care for its customers is the main consideration that goes into the business.
What are the details?
“We’re saying goodbye until these platforms can provide a safer environment for their users. It’s time to stop scrolling,” Lush announced in a press release.
Mark Constantine, the Lush CEO, revealed that this decision would cost the company about $13 million due to the reduced advertising and the fact that fewer people will see the products online, according to Sunnyskyz.
“I’m happy to lose £10 million ($13.3 million) by quitting Facebook,” he shared with The Guardian, mentioning the amount that the company will be giving up by closing its accounts on the leading social media platforms.
What prompted this initiative?
Constantine stated that the leaked research suggesting body image issues are made worse by scrolling on Instagram disturbed him greatly. And the doubts kept growing because Lush has a high number of customers who are teenagers.
“We had no choice. Lush attracts a lot of girls of that age,” he said.
Constantine also pointed out that for Lush, “caring for people” comes first and that there was no way they could ignore the negative link between using social media and body image issues.
“How could we suggest we’re a caring business if we look at that and don’t care?” he concluded.
What do you think of this decision? Do you support it, or will you miss seeing Lush products on your favorite apps?