The certification marks the first time a sporting event has received a TRUE for events. The game, which took place on Sunday, sold out the State Farm arena with 16,458 fans in attendance.
The GBCI requires events to meet specific criteria to receive the TRUE certification. These requirements include having a zero waste policy in place, having achieved an average of 90% or greater overall diversion from landfills, incineration and the environment for solid, non-hazardous wastes.
This requirement means that the event must reduce, reuse, recycle, compost, and recover for productive use in nature or the economy and meet all federal, state, and local solid waste and recycling laws and regulations.
“As we continue our journey in making State Farm Arena a zero-waste venue, we are grateful for our staff and fans who all worked together to earn this certification from GBCI,” said Sofi Armenakian, Director of Sustainability and Operations for the Hawks and State Farm Arena. “We recognize how important it is for sports to create change and know this is just another way a sports venue can contribute positively and act sustainably in their community.”
Various organizations assisted the Hawks’ in their effort to meet the zero-waste requirements. The Center for Hard to Recycle Materials, CompostNow, Levy Restaurants, Pritchard Sports & Entertainment, along with 15 volunteers, teachers from Jonesboro Middle School, all took part in the endeavor.