Most people eat candy corn a whole piece at a time. But some like to nibble from the edges.

American Household News

It's true. There was a poll about candy corn.

It's not like candy corn is a Halloween treat that needs a PR campaign.

But now it has one.

An early adopter of the "sweet and salty" approach to bit-sized confections, candy corn's unique blend of corn syrup, sugar, lecithin and various oils and artificial coloring can grow tiresome pretty quickly. But if there is a time to eat these little triangular treats - it's in the final days of October and perhaps a few more days following Halloween itself.

And apparently there is a "debate" about the proper way to eat candy corn. The National Confectioners Association last week released a survey that found "33% of candy corn loyalists nibble the narrow white end, just 16% start with the wider yellow end – and more than half of all consumers just go for it and eat the entire piece at once."

Surprisingly, some might feel, the NCA reports that candy corn is second only to chocolate among the most popular Halloween candy treats. Gummies come in third.

The Association says 93 percent of Americans plan to celebrate Halloween at least in part with chocolate and other traditionally popular candy.

“The past few years have proven that the confectionery industry is resilient, and Americans remain enthusiastic about enjoying their favorite treats during seasonal celebrations like Halloween with friends and family,” said NCA president & CEO John Downs. “Chocolate and candy play a special role during the Halloween season in communities across the country – and this Halloween promises to be especially impressive as chocolate and candy companies bring consumers classic, innovative and great-tasting products that enhance the season.”

The National Confectioners Association is a trade organization representing the U.S. confectionery industry, which generates more than $37 billion in retail sales each year. NCA projects a 5 percent increase in chocolate and candy sales for the 2022 Halloween season, which in many regions begins as early as October 1.

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