Matthew McConaughey and Wild Turkey are honoring local music scene individuals with $10,000 donations to community-based music initiatives of their choice.
The Creative Director of Wild Turkey and the bourbon brand collaborated to commemorate five "Local Legends" who supported music efforts that helped their communities grow during a particularly challenging time.
This is the fifth year McConaughey and Wild Turkey have collaborated throughout the Christmas season to honor and celebrate everyday heroes.
In honor of Wild Turkey's new Trust Your Spirit campaign, the iconic American Whiskey brand chose Local Legends who exemplified courage, conviction, and confidence. These fearless, unselfish individuals made tremendous contributions to the music environment, whether by raising cash for furloughed or unemployed musicians, providing virtual music lessons, or organizing benefit performances.
"Music can heal, inspire, transform and take us on time travelling trips to where we've already been and where we want to go. With a rhythm, a rhyme, a hook and a beat, music is a soundtrack to our lives individually, as groups, and as a people. Musicians are outlaws, poets, performers, and prognosticators – and we need to them keep taking the stage. With that said, it's vital that we invest in these local music scenes – to keep the lights on at our favorite venues and nurture the next generation of great live performers," said Wild Turkey Creative Director Matthew McConaughey.
To honor these altruistic deeds, each Local Legend – Jason Eskridge and Justin Branam of Nashville, Jess Garland of Dallas, Justin Fedor of Charlotte and Melissa A. Weber of New Orleans – received a $10,000 donation to the music-centric charity of their choosing as a way to continue supporting their local music community.
Local Legends will be recognized in an intimate, outdoor concert hosted by Wild Turkey in Nashville on Friday, November 5, with live performances by local artists like Devon Gilfillian and Seratones.
The event will follow local COVID regulations as well as CDC guidelines.