Chipotle Mexican Grill is celebrating 21 years of the annual Boorito Halloween event by becoming the first restaurant brand to open a virtual location on Roblox.
Chipotle will give away $1 million in free burritos as part of the Chipotle Boorito Maze experience, as well as access to new virtual Halloween costumes and special Roblox products.
The experience goes live starting today October 28 at 3:30 pm PT/6:30 pm ET and can be accessed at https://www.roblox.com/chipotle.
"As a digital innovator, we are always experimenting on new platforms to meet our guests where they are," said Chris Brandt, Chief Marketing Officer at Chipotle. "Roblox's popularity has boomed over the past year, and we know our fans will be excited to celebrate the next evolution of Boorito in the metaverse."
How It works
1. On Roblox enter the virtual Chipotle location.
Giveaway takes place everyday from October 28 to October 31, 2021. The promotion starts at 3:30 pm PT/6:30 pm ET each day.
2. Before users enter into the virtual Chipotle restaurant, users will have an opportunity to dress up their Roblox Avatar in Chipotle-inspired costumes and accessories.
3. After users dress up and their Boorito look is completed, users will enter into the virtual restaurant where they'll receive a unique promo code from the cashier for a free entrée.
Only the first 30,000 visitors on each day of the giveaway will receive a promo code for a free entrée that can be redeemed on Chipotle.com and the Chipotle app through November 14, 2021 at participating Chipotle restaurants.
For users who are not one of the first 30,000 visitors to the virtual Chipotle that day will receive a promo code to use on Halloween to get a $5 burrito, bowl, salad or taco entrée.
4. After visiting the virtual Chipotle restaurant, users will then move onto the Chipotle Boorito Maze.
Here users who reach the center of the maze will gain access to free and exclusive Chipotle-themed virtual items for their Avatar. These exclusive virtual items will change daily during the promotional period of October 28 through October 31.
For complete terms and conditions go here.