MINISO, the affordable lifestyle brand, positions themselves as the top $10 store in North America

Amber Alexandria

Plush toys, home décor and organizers, beauty and health, fashion accessories, and technology are just a few of the products available at the rapidly expanding retail store MINISO.

Customers love the original licensing collaborations with their favorite characters from Marvel, Mickey Mouse & Friends, Sanrio, We Bear Bears, and Coca-Cola that MINISO has to offer.

In early 2022, MINISO will open up a flagship store in New York as part of the brand's plan to double the amount of stores located in the U.S. and Canada.

By the end of 2021, MINISO will have 53 locations in the U.S. and 55 in Canada. Currently, MINISO is the only major chain focused on the $10 price point in North America. No items sold at MINISO are over $10.
"Despite the pandemic, MINISO has maintained a strong performance and has exciting plans to open in new markets across North America," said Andrew Xie, CEO of MINISO North America. "Consumers are in for a joyous surprise when they get to know us in these untapped areas. The East Coast is now enjoying the MINISO retail experience previously only on the West Coast. There are really no other $10 stores that offer the quality that MINISO is known for coupled with a fun shopping experience. Our expansion comes at a perfect time for holiday shopping. We stand by our promise that a better life has nothing to do with the price."

MINISO first arrived in the U.S. in April 2017, finding success in the West Coast markets. Fun is at the core of the brand, which has established a fan following among Generation Z's tastes and need for quality items at an affordable price.

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