Las Vegas, NV

Barbie® Has Been A Cultural Icon For Decades, And You Can See The Origin Story This October In Las Vegas

Amber Alexandria
Barbie A Cultural IconMattel, Inc.

During the month of October 2021 in Las Vegas, NV the Barbie®: A Cultural Icon Exhibition will go on tour.

Barbie®: A Cultural Icon is the first Barbie doll exhibition to tour in the United States and is launching on the world-famous Las Vegas Strip inside The Shops at Crystals.

This highly anticipated exhibition will feature the six-decade evolution of Barbie and how Barbie became a global icon.

Pete Housley, exhibition Executive Director said, "So much of the entertainment and fashion culture of Las Vegas is mirrored in the generations of Barbie.The Barbie Exhibition is perfectly positioned in the middle of The Shops at Crystals alongside many of the world-famous fashion brands that Barbie has worn through the decades."

This exhibition honors over 60 years of inspiration and fashion, proving that Barbie is more than just a doll; she has transcended to being a cultural icon. For over 60 years Barbie has been at the center of fashion and pop culture and continues to expand upon global diversity.

At the exhibit you can expect to see the first ever produced Barbie doll created in 1959. There are over 150 vintage dolls, artifacts and also life-sized fashion pieces.

The exhibition will also feature interviews with Barbie designers that will expand upon the vision behind the creation of this cultural icon.

"We are excited to partner with Illusion Projects to bring Barbie®: A Cultural Icon to Las Vegas." said Julie Freeland, Senior Director of Location Based Entertainment at Mattel. "Barbie is a brand that has evolved through generations and we can't wait for fans of all ages to take a journey through time with us!"

To purchase tickets or for more information on Barbie: A Cultural Icon, please visit

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