Tampa, FL

Valspar & Tampa's Zulu Painter Brings Greenwood "Back to Bright" with a Community Mural Reveal

Aloha Melani

Unveiled today, Tampa artist Zulu Painter created a custom mural for the North Greenwood Recreation Center in Clearwater, FL for the "Back to Bright" Valspar Championship Campaign.

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Mad Bear Productions' Capture of the Valspar "Back to Bright" Mural by Zulu Painter(Mad Bear Productions/Instagram)

Valspar Back to Bright Campaign

Bringing brightness to communities after a challenging year by unveiling a message of hope – that's the motivation Valspar had in mind when the popular paint brand launched its Back to Bright campaign in March.

Valspar started the "Back to Bright" initiative in Tampa Bay the home of the Valspar Championship. They called for Tampanians to nominate a spot in the community that needed brightening up. Submissions were done via Twitter using #ValsparBackToBright along with a short video explaining why your community deserves to be chosen.

North Greenwood Recreation Center in Clearwater, FL was selected as the winner of a custom-designed mural by the internationally known local artist Zulu Painter.

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NORTH GREENWOOD RECREATION & AQUATIC COMPLEX(City of Clearwater/Parks and Recreation)
"It's an honor for the North Greenwood Recreation Center to be chosen as the spot for the Valspar Back to Bright mural," says Johnareus Young, Director of the North Greenwood Recreation Center. "This unique piece of art will aide in our mission of bringing people together with a common goal of bettering the communities where we live."

Today, Mad Bear Productions, a video production agency contracted to cover the Valspar Classic, filmed the reveal of the "Back to Bright" mural.

For several weeks Zulu Painter worked on the original 15-foot by 30-foot mural with the goal of bringing brightness, boldness, and inspiration to a community. A goal that Valspar had in mind with the "Back to Bright" campaign.

Zulu Painter said, “It is an honor to partner with Valspar on the BACK TO BRIGHT campaign. This is an opportunity to positively impact the community with vibrant, uplifting Art after the haze that Covid left over our nation. Let’s grow Art everywhere and bring our communities back to bright!”

Who is Zulu Painter?

Zulu Painter is a Tampa Bay artist born and raised in Saint Petersburg, Florida. He is an international multi-media artist who works in traditional mediums as well as body paint, special effects, and scenic art.

Zulu’s large-scale mural work can be seen across the country and contributes to the art revitalization in communities throughout the USA. The vibrant colors in his paintings help to convey his goal of creating art that uplifts the viewer with positive energy.

Zulu has worked as a Scenic Artist for The Science Channel, Disney on Ice, Home Shopping Network, Sea World Parks & Entertainment, national ad campaigns, and as a representative artist for Visit Florida.

​“I want to grow Art everywhere” is his motto as he travels the world creating “Mindful Murals for all to enjoy.” ~ Zulu Painter

Source: Zulupainter.com

"Valspar is known for bringing color into people's lives and this campaign is putting that idea in to motion in an out-of-the-box way," says Sara Hackney, Brand Manager for Valspar. "After a rough 2020, we wanted to be on the forefront of bringing inspiration to people's eyes and lives with our colors and also to the communities in which we serve. This mural will be a sign of positivity in the Clearwater community for years to come."
Valspar Championship
Valspar has been the title sponsor of the Valspar Championship and Official Marketing Partner with the PGA TOUR since 2014.
This year's tournament is April 26 – May 2 at Innisbrook Resort's Copperhead Course in Palm Harbor, Florida.
Stay tuned. After the tournament, one of the PGA TOUR™ professionals will choose the next community in the U.S. to receive a mural sponsored by Valspar. Valspar will collaborate with a local artist from the chosen community.
Source: Valspar

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