Fashion weeks around the world have long served as stages for boundary-pushing design and narrative-driven collections. And at New York Fashion Week, among a pantheon of groundbreaking shows, Negris LeBrum stood out with a remarkable blend of inspiration, culture, and collaboration. Designed by Travis Hamilton, the Spring/Summer 2024 collection left attendees in awe, setting the tempo for the upcoming fashion season.
Pan American Allure
With the retro sophistication of Pan American flight attendants serving as the touchstone, Travis Hamilton gave form to a collection that pulsated with feminine grace and an iconic elegance. Mini-dresses, skirts, and rompers were transformed using rich, soft floral brocades, exuding a luxurious yet wearable aesthetic. The pieces were an homage to a bygone era, where attire was both functional and fabulously chic. Hamilton managed to elevate each garment while keeping the overall ensemble effortlessly stylish.
Pan American flight attendants symbolize an era of polished professionalism and elegance. It seems that Hamilton’s aim was to reconfigure that nostalgia into something entirely modern and uniquely Negris.
The Milestone: A Unique Venture with Texas Southern University
Taking a meaningful step in community collaboration, Negris LeBrum also revealed a partnership with Texas Southern University's House of Maroon. As an element of this alliance, Hamilton debuted whimsical, yet exquisitely tailored, pickleball totes. Striking in their use of color and design, the totes encapsulated a blend of fashion-forward vision and university pride.
A Love Story for the Ages
At its core, Negris LeBrum a narrative deeply ingrained in history and culture. Based on the love story of a Southern interracial couple from the 1940s, the brand speaks volumes on issues of race, love, and societal constraints. Travis Hamilton's Creole roots influence the very essence of Negris LeBrum, manifested in the company slogan "Lenoir est Joli" or Black is Beautiful. Each collection pays tribute to the love story of Mrs. Negris, a French Creole woman who could pass for white but chose to remain true to her black roots.
The Afterparty: A Night to Remember
As if the mesmerizing runway show wasn't enough, an extravagant afterparty followed at Ideal Glass Studio, attracting a myriad of fashion influencers, photographers, stylists, and celebrities. Sponsored by an eclectic mix of brands including Yolonda Sweets, Owls Brew, The Town cocktails, and June Shine can cocktails, the event was an effervescent close to an unforgettable evening.
Forward-Looking and Resonant
As we look forward to Spring and Summer 2024, it's evident that Negris LeBrum has set an imposing standard. The collection was a masterclass in storytelling, cultural homage, and design ingenuity, making it a lustrous highlight of New York Fashion Week. But more than setting seasonal trends, Travis Hamilton’s work is a poignant reminder of fashion's potential to echo larger societal dialogues.
As the fashion community continues to analyze and digest the stunning offerings of New York Fashion Week, one thing is clear: Negris LeBrum’s Spring/Summer 2024 collection hhas started a conversation. It's one that transcends the runway and resonates with a much broader audience.