Fashion Brand Alexandre Birman hosts Istituto Marangoni Miami Students at San Paulo, Brazil Factory for 1st Time

Alexandra Gross

When Bettina Mattia and Ryan Anthony Hamilton, aspiring talents from the Istituto Marangoni Miami, embarked on their journey to Brazil, their enthusiasm was contagious. They were on their way to a fortnight internship at the Alexandre Birman headquarters, a revered luxury shoe brand celebrated for its fusion of modern appeal and authentic Brazilian craftsmanship. This was a monumental moment as never before had the Birman factory welcomed students or non-artisans for shoe production.

Alexandre Birman, a global fashion luminary, has steered his namesake brand towards international recognition. His pioneering designs merge Brazilian traditions with modern elegance, leaving a profound impact worldwide. The students were on the cusp of experiencing the intricate workings behind this luxury brand's success.
Bettina Mattei and Ryan Hamilton, winners of the design challenge in partnership with footwear brand Alexandre Birman.Photo byIstituto Marangoni Miami

Reflecting on the students' stint at the headquarters, Birman applauded the interns for their creativity and commitment, attributes synonymous with his brand. "Bettina and Ryan have demonstrated the creativity, dedication, and innovation inherent in our brand," expressed Birman. He appreciated their inventive marketing approach for the Clarita shoe model, a testament to the profusion of talent ready to leave their mark in the fashion industry.

The internship initiated with the pair working intimately with the factory's artisans. They had the rare chance to design and create their rendition of Birman's best-seller, the Clarita shoe. The subsequent week was dedicated to understanding the administrative and business facets of a globally renowned luxury fashion brand at their primary offices in Sao Paulo.

Hakan Baykam, the President of Istituto Marangoni Miami, was exceptionally proud of the students' accomplishments. "The transformative experience of interning at Alexandre Birman and learning from within has greatly impacted Bettina and Ryan. Their commitment and creativity truly personify our institute's values. Our objective is to groom tomorrow's fashion industry leaders, and this internship has made a significant contribution towards that," Baykam stated.
During this internship they are being mentored by Alexandre Birman CEO of the Arezzo footwear group.Photo byIstituto Marangoni Miami

The experience had a profound impact on both students. Bettina remarked, "The opportunity to collaborate with Alexandre Birman and his team was a privilege. This experience provided a deep insight into the passion, dedication, and innovation needed to thrive in this industry," according to Ryan.

Upon their return to Miami, each student showcased a creative marketing strategy for the 15th-anniversary celebration of the Clarita shoe. Their presentations reflected their developed understanding of the industry, creative insight, and business acumen.
IMM and the fashion world are excited to see what else they create during this unique opportunity to grow and excel in the fashion industry.Photo byIstituto Marangoni Miami

Amy Berkowitz, a professor at Istituto Marangoni Miami and supervisor of the internship, commended the students for their dedication and inventiveness. She also expressed gratitude towards Alexandre Birman for nurturing emerging talents. Berkowitz stated, "Our alliance with Alexandre Birman is strong and beneficial, as it provides unique opportunities to our students."

The fruitful partnership between Alexandre Birman and Istituto Marangoni Miami highlights the significant opportunities for passionate and dedicated fashion enthusiasts in the global fashion industry. It also serves as an emblem of the nurturing collaborations that can effectively shape the future leaders of the industry.

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