AJA Live Inc. has launched its fresh record label with the mesmerizing Sasha Prendes at the forefront. Sasha's single, 'Shake This', has climbed to #16 on the world chart, and continues to gain momentum on over 300 radio stations across Europe. The song is a centerpiece of Sasha’s debut EP, ‘No Really, I’m Fine,’ a profound exploration of the singer’s personal journey framed through contagious dance rhythms.
The Jersey-born, Kansas-raised Latina talent has been identified as a rising star in the Latino-American scene. Sasha's Cuban roots blend seamlessly with her American upbringing, producing a unique sound that captures the contemporary Latino-American experience.
Sasha's debut is the inaugural release from Darrell Lawrence's new venture, AJA Live Inc., a platform to introduce a new wave of musical talent. Lawrence, a veteran writer, producer, and impresario, shares an instinctive musical bond with Sasha. Their artist/writer connection became evident early on, as Lawrence was able to intuitively understand Sasha's experiences and integrate them into the music.
The songs on ‘No Really, I’m Fine,' all penned by Lawrence, serve as a tongue-in-cheek guide to navigating toxic relationships and finding mature love. Featuring a fusion of Latin and dance rhythms, the tracks radiate Sasha's vivacity and resilience, encouraging listeners to shake off their worries and dance their troubles away.
One of the most popular songs on the EP, ‘Shake This’, opens with Sasha's tender, slightly husky phrasing, before taking an unexpected turn when she is joined by Argentinian rapper, Sadier the Sensation. The track embodies Sasha’s multicultural background, with its infectious pan-Latin rhythm.
Despite having recorded songs in the past, Sasha found her authentic voice through this collaboration with Lawrence. The songwriter's innate understanding of Sasha's experiences has resulted in a collection of tracks that are infused with her personality.
Sasha's love for music started in her childhood, nurtured by her Cuban parents and grandparents who instilled in her a deep connection to her roots. Today, Sasha is an ambassador of that heritage, beautifully blending Spanish and English in her songs.
Lawrence, with his significant industry experience, Grammy nominations, gold and platinum records, and radio awards, has been instrumental in the commercial success of many major and independent recordings. Over his 35-year career, Lawrence has collaborated with artists like Christina Aguilera. He has also contributed to major film scores and ad campaigns for Fortune 500 Companies such as Reebok, Pepsi, and Ford.
With Sasha's EP already creating ripples in the music industry, the singer has emerged as a promising talent to watch. The partnership between Sasha and Lawrence has resulted in a stunning debut that resonates with listeners around the world.
As Sasha continues her ascension in the music industry, her commitment to creating music that blends fun with deeper meaning is evident. Her goal is to be a source of positivity and strength for her listeners, providing them with songs that can accompany them through all of life's moments, just as music has always been there for her.
In the coming months, the world can expect more from the vibrant Sasha Prendes. With her unique blend of Latino-American sounds and Lawrence's skillful production, this powerhouse duo is set to transform the musical landscape. As Sasha herself puts it, "I am so blessed and grateful I did follow that star."