JLR × Queen's Jubilee

360 Magazine

Stars from the world of entertainment, sport and music got behind the wheel to celebrate 70 years of dedicated service

Jaguar Land Rover joined Her Majesty the Queen’s Jubilee celebrations, with 26 of its cars featuring in the stunning Platinum Jubilee Pageant on Sunday. British names Luke Evans, Jason Robinson OBE, David Gandy and Jess Hawkins were just a few of the red-carpet attendees who showed their support by getting behind the wheel of the British automaker’s most iconic vehicles.

To further commemorate the Queen Elizabeth II’s 70 years of dedicated service, Land Rover gifted the British Red Cross a new Defender 130 to support its operations in the UK. Land Rover engineers will work with representatives from the charity, of which the Queen is a patron, to adapt the Defender 130 before it goes into service. Land Rover has supported the International Federation of Red Cross and Red Crescent Societies since 1954.

“We are delighted to be receiving the Defender 130 and look forward to working with the team at Land Rover to modify this over the coming months. As the longest version of this vehicle ever produced, we will be able to utilise the increased capacity to incorporate new and unique features that will better support our emergency response and ambulance support work. The vehicle’s off-road capabilities will give us the freedom to access remote areas and reach people affected by emergencies and disasters across the UK.” Chris Davies, Head of Crisis Response.

The Queen’s Platinum Jubilee Pageant was a celebration of the creativity and ingenuity of the people of the UK and Commonwealth during the 70 years of her reign. Two of Her Majesty’s beloved Land Rover Defenders took part in the Pageant, along with three Jaguar and Land Rover vehicles from James Bond films, and a collection of rare Jaguar convertibles including a bespoke 1965 Series 1 E-type Roadster. The one-off renovation features a comprehensive list of enhancements carried out by the expert technicians at Jaguar Classic Works, and metallic blue paintwork inspired by the Union flag.

Chris Thorp, Chief of Staff, Jaguar Land Rover, said: “It is a true honour for our vehicles to play a part in this momentous occasion to mark Her Majesty’s Platinum Jubilee. As the UK’s longest reigning monarch, Head of the Commonwealth, patron of more than 600 charities as well as a mother, grandmother and great grandmother, the Queen is a remarkable role model and we are delighted to celebrate with her today.”

Other Jaguar and Land Rover vehicles of note that participated in the Pageant included the first Land Rover the world ever saw, unveiled at the 1948 Amsterdam Motor Show.

In a celebration of Jaguar’s move towards an all-electric future, the parade also featured an F-PACE Electric Hybrid in a bespoke livery designed with drumming sensation Nandi Bushell and an all-electric I-PACE from the E-Trophy racing series.

The vibrant and colourful procession covered a 3km route taking in The Mall and Buckingham Palace, echoing the route of the Coronation 70 years ago. It featured more than 10,000 volunteers and creatives celebrating each of the Queen’s seven decades on the throne through a carnival of art, music, theatre and dance. The Jaguars and Land Rovers featured throughout the parade with notable brand fans and cultural icons aboard.

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British Celebrities Drive Iconic Jaguar Land Rover Vehicles in Queen’s Platinum Jubilee Pageant via 360 MagazineSassy Films for use by 360 MAGAZINE

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